Team Lead – Copywriter

Carrerlift; Mumbai; Sur place; INR 900 000 - 1 400 000; Plein temps

Résumé du poste

Zouk is expanding its Brand Marketing team in Mumbai. You will lead the copywriting function, shaping a recognisable voice across campaigns, product communication and customer interactions. You’ll also manage and develop other copywriters, ensuring high quality across all touchpoints.

You will collaborate with designers and marketing teams to transform ideas into compelling content, monitor performance, and refine messaging based on data-driven feedback.

Qualifications

• 4–7 years of professional copywriting experience, preferably with consumer-facing brands.
• Strong writing, editing, storytelling and communication skills across different marketing formats.
• Understanding of performance advertising, CRM messaging and consumer behaviour.
• Ability to evaluate content performance and adjust copy based on data and feedback.
• Experience using AI tools for writing-related research, ideation and content development.

Responsabilités

• Establish writing guidelines that keep messaging consistent across campaigns, product communication and customer touchpoints.
• Produce and review headlines, advertising hooks, calls to action, social posts and customer messages.
• Create copy for performance marketing, CRM campaigns, website pages and digital advertisements.
• Explain product features through clear customer-focused messaging for launches, listings and product pages.
• Support communication for retail stores, packaging, marketplaces and offline advertising.
• Collaborate with designers, content creators and marketing teams to turn campaign ideas into effective written content.
• Review customer responses and campaign results to improve messaging and conversion performance.
• Guide junior writers, distribute writing assignments and provide editorial feedback.
• Use AI tools, reusable templates and messaging libraries to improve content production workflows.

Connaissances

Copywriting

Editing

Storytelling

Communication

Outils

AI writing tools

Description du poste

About the company

• Zouk is an Indian vegan lifestyle and accessories brand reaching consumers through digital storefronts, online marketplaces and physical retail locations.

About the role

• Lead the brand's copywriting function and maintain a recognisable communication style across marketing and customer interactions.
• Combine writing and editing responsibilities with the management and development of other copywriters.

What you'll do

• Establish writing guidelines that keep messaging consistent across campaigns, product communication and customer touchpoints.
• Produce and review headlines, advertising hooks, calls to action, social posts and customer messages.
• Create copy for performance marketing, CRM campaigns, website pages and digital advertisements.
• Explain product features through clear customer-focused messaging for launches, listings and product pages.
• Support communication for retail stores, packaging, marketplaces and offline advertising.
• Collaborate with designers, content creators and marketing teams to turn campaign ideas into effective written content.
• Review customer responses and campaign results to improve messaging and conversion performance.
• Guide junior writers, distribute writing assignments and provide editorial feedback.
• Use AI tools, reusable templates and messaging libraries to improve content production workflows.

What we're looking for

• 4–7 years of professional copywriting experience, preferably with consumer-facing brands.
• Strong writing, editing, storytelling and communication skills across different marketing formats.
• Understanding of performance advertising, CRM messaging and consumer behaviour.
• Ability to evaluate content performance and adjust copy based on data and feedback.
• Experience using AI tools for writing-related research, ideation and content development.

Good to have

• Previous responsibility for mentoring or supervising a copywriting team.
• Experience in D2C, e-commerce, fashion, beauty or lifestyle marketing, including product launches and retail communication.

Good to know

• Located in Chembur, Mumbai, within the Brand Marketing department.
• Reports to the Director of Brand Marketing and D2C.
• The schedule covers Monday to Friday and the fourth Saturday each month.