Tealium & Adobe Analytics Specialist

Rarr Technologies; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Rarr Technologies in Chennai is seeking a Digital Analytics Engineer with hands-on experience in Adobe Analytics and Tealium iQ/AudienceStream. You will implement, manage, and optimize web analytics and tag management solutions to support data-driven decision-making.

Responsibilities include deploying Adobe Analytics tracking, configuring Tealium iQ, defining events and variables, collaborating with developers on data layers, and debugging issues.

Qualifications

• Experience implementing Adobe Analytics and Tealium iQ.

Responsibilities

• Implement and manage Adobe Analytics tracking using tags and data layers

Skills

Adobe Analytics

Tealium iQ / AudienceStream

JavaScript

HTML

CSS

tag management

data layers

browser dev tools

Tools

Adobe Analytics

Tealium iQ

JavaScript

HTML

CSS

Adobe Experience Cloud Debugger

Job description

Job Description

We are looking for a skilled Digital Analytics Engineer with hands-on experience in Adobe Analytics and Tealium iQ / Tealium AudienceStream. The candidate will be responsible for implementing, managing, and optimizing web analytics and tag management solutions to support data-driven decision-making.

Key Responsibilities

• Implement and manage Adobe Analytics tracking using tags and data layers
• Configure and maintain Tealium iQ Tag Management System (TMS)
• Work on AudienceStream CDP for audience segmentation and data activation
• Define and validate tracking requirements, events, and variables (eVars, props)
• Collaborate with developers to implement data layer and tracking solutions
• Debug and troubleshoot analytics/tagging issues using tools like browser dev tools
• Ensure data accuracy, consistency, and governance
• Create dashboards and reports for business stakeholders
• Support A/B testing and personalization initiatives

Required Skills

• Strong experience in Adobe Analytics implementation
• Hands-on experience with Tealium iQ / AudienceStream
• Knowledge of JavaScript, HTML, CSS
• Experience with tag management, data layers, and tracking frameworks
• Familiarity with debugging tools (Adobe Experience Cloud Debugger, browser console)

Good to Have

• Experience with Adobe Experience Platform (AEP) or Adobe Launch
• Exposure to other analytics tools like Google Analytics
• Understanding of CDP and customer journey analytics