Analytics - Analytics | Web SDK

Commergence; India; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

Commergence seeks an experienced web analytics professional to optimize client websites and marketing programs. You will understand client websites, business models, and online strategies, gather requirements, and design implementation plans including tag strategies and Adobe Launch setups.

You will lead data collection, validate deployments, and guide stakeholders across marketing, analytics, development, and executives.

Qualifications

• 8+ years in web analytics or related field.
• Bachelor's or master's in CS or equivalent experience.
• Strong understanding of online marketing, tools and technology.
• Solid HTML and web protocol knowledge.
• Independent, proactive, and client-focused.
• Innovative, problem-solving mindset with solutions orientation.
• Excellent organizational, presentation, and written communication.
• Experience with analytics tools like Adobe Analytics.
• Website optimization consulting experience.
• Advanced SQL, data modelling, and data warehousing skills.
• Experience with mobile/media analytics at code level.
• APIs exposure; coding in Node.js/Python.
• ERP/SaaS or software implementation experience.
• Deep vertical industry experience (retail, media, finance, tech).
• Expertise in mobile or social media analytics.

Responsibilities

• Learn a client’s website architecture, business model, and online strategy.
• Capture and document business requirements and KPIs.
• Create project plans and roadmaps with clear outcomes.
• Design customized solutions and tag implementation strategies.
• Set up the platform in Adobe Launch.
• Generate and assist with web analytics code deployment on site or via TMS.
• Support client developers through implementation.
• Validate deployments and resolve issues.
• Advise stakeholders and drive client success based on business drivers.
• Provide expertise on data sources, connectors, reports, and heartbeat tracking.
• Assist integration across Adobe Experience Cloud products and external tools.
• Communicate with clients via phone, email, or in-person with marketers, analysts, developers, and C-levels.
• Proactively manage project life cycle and keep to schedule and scope.
• Become an expert in Adobe products for online business optimization.
• Educate clients on industry best practices and business requirements.
• Maintain daily records of billable time and contribute to technical writing.

Skills

Web analytics

SQL

Data modelling

Data warehousing

APIs

Node.js

Python

Adobe Analytics

Mobile analytics

Social media analytics

Excel

PowerPoint

Education

Bachelor's/Master's in Computer Science

Tools

Adobe Analytics

Adobe Launch

Job description

Qualifications

• 8+ yrs. of overall experience working in web analytics or a related field
• Bachelor's/Master's degree in Computer Science with equivalent work experience
• Solid understanding of online marketing, tools and technology
• Strong understanding of HTML and web protocols
• Passion for the internet domain and use of technology to solve business problems
• Solid understanding of general business models, concepts and strategies
• Must be self-motivated, responsive, professional and dedicated to customer success
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Exceptional organizational, presentation, and communication skills- both verbal and written
• Demonstrated ability to learn quickly, be a team player, and manage change effectively
• Extensive knowledge of Microsoft Office
• Previous experience working with Adobe Adobe Analytics or similar tools
• Website optimization consulting experience
• Advanced SQL skills, Data modelling / Data Warehousing skills
• Experience working with Mobile / Media Analytics implementations to the core code level details and development
• Experience around usage of APIs, hands on development experience on programming languages such as Node.js or Python
• ERP, Saas, or other software implementation experience
• Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc.)
• Expertise with mobile or social media analytics.

Responsibilities

• Gain an in-depth knowledge of a client's website architecture, business model, and online marketing strategy
• Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements
• Create project plan and project roadmap with clear outcomes
• Design customized solutions and technical tag implementation strategies
• Setup the platform in Adobe Launch
• Generate customized web analytic collection code and assist with its implementation and deployment directly on the site or through tag management platform
• Support client's developers and third parties throughout the implementation process
• Validate and debug implementation and follow through on issues until resolved
• Advise key stakeholders and drive client success based on clients most important business drivers
• Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup (acquisition links, push notification, triggers, etc.,)
• Help setup integration across other Adobe experience cloud products and external products
• Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
• Communicate confidently and proactively with customers throughout the project life cycle
• Manage multiple client engagements simultaneously
• Manage customer expectations appropriately and keep projects on schedule and within scope
• Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
• Work to educate clients on the best practices in relation to their specific industry and key business requirements
• Keep accurate daily records of client billable time
• Technical writing and PowerPoint presentation creation. Skills: web,sdk,analytics