Adobe Target & Adobe Analytics Developer

164 UPS Logistics Private Limited; India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

164 UPS Logistics Private Limited is looking for a Senior App Developer specializing in Adobe Analytics and Adobe Target to enhance digital analytics and personalization solutions. You will implement tracking across web applications and collaborate on measurement requirements.

The ideal candidate will have extensive Adobe Analytics and Target implementation experience, proficient in JavaScript, HTML, and CSS, ensuring a seamless user experience.

This is a permanent position based in India.

Qualifications

• Experience in implementing Adobe Analytics and Target for web applications.
• Strong skills in JavaScript, HTML, and CSS required.
• Ability to work with Adobe Data Collection and tag management platforms.

Responsibilities

• Implement and maintain Adobe Analytics tracking across web applications.
• Configure eVars, props, events, and processing rules.
• Support Adobe Target for personalization and A/B testing.
• Collaborate with business teams to convert measurement requirements into technical plans.

Skills

Adobe Analytics implementation experience

Adobe Target implementation and debugging experience

Adobe Launch / Adobe Data Collection or Tealium iQ experience

Strong JavaScript, HTML, CSS, and browser debugging skills

Experience with data layer design and analytics tagging standards

Knowledge of Adobe Experience Platform Web SDK

Ability to troubleshoot analytics calls, Target delivery calls

Good understanding of personalization, segmentation, A/B testing

Strong documentation and stakeholder communication skills

Job description

Job Summary

The Senior App Developer – Adobe Analytics & Adobe Target will design, implement, and optimize digital analytics, personalization, and experimentation solutions across enterprise web platforms.

Key Responsibilities

• Implement and maintain Adobe Analytics tracking across web applications.
• Configure and validate eVars, props, events, processing rules, and report suite mappings.
• Support Adobe Target implementation for personalization, A/B testing, and experience targeting.
• Work on Adobe Web SDK / Alloy.js implementation and migration from legacy libraries where required.
• Design and maintain scalable data layer and data object structures.
• Configure and manage tags using Adobe Data Collection / Launch or tag management platforms such as Tealium iQ.
• Debug analytics and personalization issues using browser tools, Adobe Experience Cloud Debugger, Assurance, and network tracing.
• Collaborate with business and analytics teams to convert measurement requirements into technical implementation plans.
• Ensure analytics and Target integrations are accurate, performant, privacy-compliant, and production-ready.
• Prepare technical documentation, implementation guides, validation reports, and handover materials.
• Partner with QA teams to define test scenarios and validate analytics and personalization behavior across browsers and devices.
• Support production releases, regression testing, issue resolution, and post-release validation.

Required Skills

• Adobe Analytics implementation experience.
• Adobe Target implementation and debugging experience.
• Adobe Launch / Adobe Data Collection or Tealium iQ experience.
• Strong JavaScript, HTML, CSS, and browser debugging skills.
• Experience with data layer design and analytics tagging standards.
• Knowledge of Adobe Experience Platform Web SDK is strongly preferred.
• Ability to troubleshoot analytics calls, Target delivery calls, ECID/identity behavior, and network requests.
• Good understanding of personalization, segmentation, A/B testing, and reporting concepts.
• Strong documentation and stakeholder communication skills.

Employee Type

Permanent

Equal Opportunity

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.