Web Analyst

EXL; Gurugram District; On-site; INR 700,000 - 1,300,000; Full time

Job summary

EXL in India is seeking a skilled analytics professional with hands-on experience in Adobe Analytics to support digital tracking implementation, data validation and reporting initiatives. You will validate tracking, collaborate with stakeholders to gather analytics requirements, and implement tracking solutions using Adobe Analytics, Adobe Launch, and GTM, while leveraging Power BI for dashboards.

The role focuses on ensuring data accuracy, delivering actionable insights, and enabling

Qualifications

• Hands-on experience with Adobe Analytics.
• Experience implementing and managing tags using Adobe Launch or GTM.
• Understanding of digital tracking, data layers, and event-based tracking.

Responsibilities

• Validate tracking implementations and ensure data accuracy.
• Collaborate with stakeholders to gather analytics requirements.
• Support reporting and insights generation.
• Implement and manage tracking solutions using Adobe Analytics.

Skills

SQL

Microsoft Power BI

Tools

Adobe Analytics

Adobe Launch

Google Tag Manager

Job description

We are seeking a skilled professional with hands-on experience in Adobe Analytics. The ideal candidate will support digital tracking implementation, data validation, and reporting initiatives.

Mandatory Skills

• Strong hands-on experience with Adobe Analytics
• Experience in implementing and managing tags using Adobe Launch or Google Tag Manager (GTM)
• Understanding of digital tracking, data layers, and event-based tracking

Good to Have

• Working knowledge of SQL for data extraction and analysis
• Experience with Microsoft Power BI for dashboarding and reporting

Key Responsibilities

• Validate tracking implementations and ensure data accuracy
• Collaborate with stakeholders to gather analytics requirements
• Support reporting and insights generation
• Implement and manage tracking solutions using Adobe Analytics