Adobe Analytics / Google Analytics with Tag Management

Cognizant; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cognizant is seeking an experienced Digital Analytics professional to drive GA3/GA4, Adobe Analytics implementations, and tag management across web and mobile platforms. The role emphasizes data layer design, analytics QA, and CDP-based data activation for client projects.

The ideal candidate will have hands-on experience with Google Analytics, Adobe tools, and JavaScript-based tracking. This position supports Pan India delivery with in-person interviews in Coimbatore.

Qualifications

• Experience with digital analytics implementations across GA/Adobe platforms.
• Strong experience in data layer design and analytics tag management.

Responsibilities

• Implement and maintain web/mobile analytics across UA/GA4 and Adobe Analytics.
• Design and validate data layers and tag management configurations.
• Prepare reports and collaborate on CDP integrations and data activation.

Skills

JavaScript

jQuery

OOPS

AngularJS

ReactJS

C

C++

Java

SQL

Tools

Google Analytics (GA)

GA4

GA3

Adobe Analytics

Adobe Launch

Google Tag Manager

Tealium

CDP Platforms

Job description

Notice Period : Immediate to 90 days

• Digital Analytics Solutions:
• Universal Analytics (UA)
• Google Analytics 3 implementation (GA3)
• Google Analytics 4 implementation (GA4) & Google Analytics Reporting
• Firebase Analytics implementation
• Mobile Appmeasurement using GA4, Adobe Analytics (iOS and Android)
• Adobe Web SDK implementation or AEPWeb SDK implementation
• Adobe Target implementation or any other personalization solutions (A/B Test, Multivariate Test, Recommendations, Behavioural Targeting etc.)
• Adobe Audience Manager implementation (Data Management Platform)
• Tag Management Solutions:
• Adobe Tag Manager
• Dynamic Tag Manager
• Adobe Launch
• Signal
• Customer Data Platforms:
• Adobe Experience Platform (CDP)
• Salesforce Data Cloud (CDP)
• mParticle CDP
• TeasureData CDP
• Lytics CDP
• Schema Building using CDP
• Measurement using CDP
• Data Science & Modeling using CDP
• Technical Skills:
• jQuery (Must have)
• Object Oriented Programming Language – OOPS (Must have)
• AngularJS (Nice to have)
• ReactJS (Nice to have)
• C, C++, Java (Nice to have)
• SQL (Nice to have)

Role: Adobe / Google Analytics

Location : Pan India

Experience: 4+ to 9 Years

Notice Period : Immediate to 90 days

Mode of Interview : In Person Interview (Coimbatore location)

• Digital Analytics Solutions:
• Universal Analytics (UA)
• Google Analytics 3 implementation (GA3)
• Google Analytics 4 implementation (GA4) & Google Analytics Reporting
• Adobe Analytics implementation & Adobe Analytics reporting
• Firebase Analytics implementation
• Mobile Appmeasurement using GA4, Adobe Analytics (iOS and Android)
• Adobe Web SDK implementation or AEPWeb SDK implementation
• Adobe Target implementation or any other personalization solutions (A/B Test, Multivariate Test, Recommendations, Behavioural Targeting etc.)
• Adobe Audience Manager implementation (Data Management Platform)
• Adobe Campaign Manager
• Tag Management Solutions:
• Adobe Tag Manager
• Dynamic Tag Manager
• Google Tag Manager
• Adobe Launch
• TealiumiQ
• Ensighten
• Signal
• Customer Data Platforms:
• Tealium Eventstream and Tealium Audiencestream or Tealium CDP
• Adobe Experience Platform (CDP)
• Salesforce Data Cloud (CDP)
• mParticle CDP
• Segment CDP
• TeasureData CDP
• Lytics CDP
• ActioniQ CDP
• Data Aggregation using CDP
• Schema Building using CDP
• Orchestration & Activation using CDP
• Measurement using CDP
• Data Science & Modeling using CDP
• CDP Technology Evaluation
• Technical Skills:
• JavaScript (Must have)
• jQuery (Must have)
• Object Oriented Programming Language – OOPS (Must have)
• AngularJS (Nice to have)
• ReactJS (Nice to have)
• C, C++, Java (Nice to have)
• SQL (Nice to have)

Data Collection / Implementation Services

• Web and Mobile App digital analytics Implementation
• Data layer design & implementation (Customer-driven data layer, Event-driven data layer, Tealium UDO
• Analytics & 3rd Party media tags QA validation & ongoing support
• Digital Analytics Audit & Tag Management Audit
• Adobe Analytics & Google Analytics Set up & Configuration
• Tag Management Implementation & ongoing support
• Google Analytics for Firebase
• Adobe Analytics Mobile App SDK v5 (AEP SDK)
• Server-side Tag Management implementation
• Adobe Analytics & Google APIs: Classification, Data Insertion, Data Import API

Data Extraction & Integration Services

• Adobe Analytics Data Warehouse, Clickstream data feeds
• Google Marketing Platform integrations: Campaign Manager, Search Ads 360, Display & Video 360, Google Ads, Google Optimize
• Adobe Analytics Experience Cloud integrations: AAM, AT, Ad Cloud, Campaign
• Adobe Experience Platform
• Moving user level data into Google BigQuery
• Adobe Analytics Reporting API & Google Analytics Reporting API

Reporting & Insights Services

• Custom Reports and Dashboards
• Advanced Excel Dashboard Report by Adobe Report Builder
• Strategic Projects & Executive Level Insights
• Adobe Analytics Workspace Visualization Reports
• Monthly / Quarterly / Yearly Business reviews
• Google Analytics Analysis Hub & Data Studio reports
• Ad Hoc analyses & recommendations
• Google Analytics spreadsheet add-on

Custom Products & API Services

• Tags Extension Development
• Adobe Experience Platform & Adobe IO
• Google Tag Manager API & Google Analytics API
• Custom 3rd Party Tool API Development using Adobe/Google