Store Manager

Puma; Kolkata District, Pathankot, Karnal; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Puma is seeking a Store Manager for Karnal, Pathankot & Kolkata to drive sales, profitability, and exceptional customer experiences across multiple locations in India.

You will lead staffing, training, and daily operations while upholding Puma brand standards and ensuring team engagement on the sales floor.

Qualifications

• Minimum 3 years of experience in Store Manager/Managerial role.
• Strong leadership and people management skills.
• Proven ability to drive sales, profitability and KPI targets.

Responsibilities

• Achieve or exceed store sales, KPI and profitability targets.
• Develop and execute short- and long-term business plans.
• Lead recruitment, training, and development of a high-performing team.
• Spend ~80% of time on the sales floor engaging customers and coaching staff.
• Monitor store performance using KPIs and take corrective actions.
• Ensure loss prevention, inventory accuracy, and safety standards.

Skills

Leadership

Communication

Coaching

Team management

Sales planning

Customer experience

Retail analytics

Tools

BI/reporting tools

POS systems

Job description

Store Manager - Karnal, Pathankot & Kolkata

Key Responsibilities

1. Sales & Profitability

• Consistently achieve or exceed store sales, KPI, and profitability targets.
• Develop and execute short- and long-term business plans.
• Control store expenses while maximizing sales and customer service.
• Monitor sales performance and take corrective actions to achieve targets.

2. Customer Experience

• Ensure consistently high standards of customer experience in line with PUMA brand values and service standards.
• Lead by example in delivering exceptional customer service.
• Ensure the team understands and consistently applies service standards.

3. Team Management & Development

• Participate in recruitment and ensure adequate staffing levels.
• Build, train, develop, and manage a high-performing team.
• Conduct productivity conversations, coaching, recognition, and performance actions.
• Hold team members accountable for individual and store performance.
• Participate in team performance appraisals.
• Provide continuous mentoring and support to promote professional development.
• Foster a culture of trust, collaboration, accountability, and high performance.

4. Sales Floor Engagement

• Spend approximately 80% of working time on the sales floor.
• Actively engage with customers and drive sales.
• Coach and support employees on the sales floor.
• Lead by example in customer interaction, selling techniques, and service delivery.

5. Operational Efficiency & KPI Management

• Monitor, interpret, and diagnose store performance using controllable KPIs, including:
• CR Conversion Rate
• UPT Units Per Transaction
• ATV Average Transaction Value
• Identify performance gaps and implement action plans.
• Set clear individual and team objectives.
• Allocate resources effectively and delegate responsibilities appropriately.
• Manage staff scheduling to optimize productivity and customer service.
• Control PEX/store operating costs.
• Ensure training programs, including local and global programs, are completed on time.

6. Business Analysis

• Analyze customer profiles, buying patterns, and trends.
• Monitor competitive activity and market developments.
• Use business insights to improve sales and store performance.
• Communicate relevant insights, challenges, and recommendations to the Area/District Manager.

7. Loss Prevention

• Implement and monitor Loss Prevention education, training, and awareness programs.
• Ensure compliance with Loss Prevention policies and operational standards.
• Identify and address potential risks and shrinkage.
• Achieve or exceed inventory and shrink targets.

8. Inventory Management

• Oversee the processing of incoming and outgoing merchandise.
• Ensure accurate inventory handling and stock management.
• Manage and participate in physical inventory counts.
• Monitor inventory accuracy and take corrective action where required.

9. Retail Marketing & In-Store Communication

• Execute and manage retail marketing initiatives and store events within budget.
• Maintain effective communication with local PR and Marketing teams.
• Ensure all marketing campaigns and communications are implemented accurately and on time.
• Maintain brand standards throughout the store.

10. Store Operations

• Participate in new store openings and store closings as required.
• Travel for store openings, meetings, training, or other business requirements when necessary.
• Attend Store Manager meetings and off-site training.
• Process POS transactions accurate, including:
• Sales
• Exchanges
• Discounts
• Refunds
• Ensure POS access rights are current and compliant with Retail Policies & Procedures.
• Maintain Visual Guidelines and store presentation standards.
• Ensure store maintenance requirements are communicated and addressed promptly.

11. Compliance & Safety

• Comply with all company policies, procedures, operational standards, and core competencies.
• Maintain a safe, secure, and compliant working environment.
• Ensure the safety and well-being of employees and customers.
• Be available to work non-traditional hours, including weekends, evenings, holidays, and overtime when required.

Required Skills & Competencies

Leadership & Problem Solving

• Strong leadership, communication, coaching, and team management skills.
• Ability to motivate teams, resolve conflicts, and make effective decisions.
• Ability to develop employees through coaching and mentoring.

Sales & Customer Experience

• Strong understanding of retail sales, customer experience, and service standards.
• Ability to analyze sales data and store KPIs to improve performance.
• Ability to identify performance gaps and achieve sales targets.

Retail Financial Acumen

• Understanding of retail profitability, sales, productivity, and expense control.
• Ability to manage operating costs while achieving business targets.

Operational Efficiency

• Ability to manage staff scheduling, inventory, resources, and store productivity.
• Strong prioritization, delegation, and execution skills.
• Ability to assess risks and make effective business decisions.

Team Collaboration

• Ability to build a culture of trust, accountability, and collaboration.
• Strong communication and employee engagement skills.

Agility & Adaptability

• Ability to adapt to changing policies, procedures, and business requirements.
• Ability to multitask, prioritize, and work effectively under pressure.

Technical Proficiency

• Confident PC user with experience using BI/reporting tools and POS systems.
• Ability to interpret store performance reports and KPIs.

Experience: Minimum 3 years of experience in a Store Manager/Managerial role, preferably within retail.