Store Manager

Puma; Gurugram District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Puma India is seeking an experienced Store Manager to lead a high-performing team in Gurugram. You will drive sales, uphold brand standards, and ensure a premier customer experience across the store.

You will recruit, train, coach, and evaluate staff while managing inventory, loss prevention, and promotional activities within budget. This role requires significant on-floor leadership and cross-functional collaboration.

Qualifications

• Experience in a focused, customer service oriented retail environment with a track record in management.
• High school diploma or equivalent; a bachelor’s degree in business administration or related field is preferred.

Responsibilities

• Achieve sales and profitability goals through planning, expense control, sales, and service.
• Guarantee high standards of customer experience aligned with Puma brand values and service standards.
• Recruit, train, develop, and manage a high-performing store team; coach performance and conduct appraisals.
• Spend 80% of work time on the sales floor engaging with customers and coaching staff.
• Identify and improve store performance using KPIs (CR, UPT, ATV); manage PEX costs and staff schedules.
• Oversee inventory processes; achieve inventory and shrink targets; perform physical counts.
• Execute marketing initiatives and events within budget; coordinate with local PR.
• Support new store openings/closings; attend meetings and offsite trainings.
• Process POS transactions accurately; maintain visual guidelines and store presentation.
• Ensure training programs and store maintenance requests are addressed promptly.

Skills

Customer service

Team leadership

Coaching

Training

Sales coaching

Performance management

Education

High school diploma or equivalent

Bachelor's degree in Business Administration or related field (preferred)

Job description

Role & responsibilities

Sales and Profitability:
Ensure the store consistently achieves/exceeds sales, KPIs, and profitability goals.
Use short and long-term planning, expense control, sales, and service.
Customer Experience:
Guarantee high standards of customer experience in line with PUMA brand values and service standards.
Team Management:
Participate in recruiting, avoid shortage of staff, train, develop, and manage high-performing team and employees.
Hold team members accountable through productivity conversations, coaching, recognition, and performance actions.
Participate in performance appraisals of the team.
Sales Floor Engagement:
Spend 80% of working time on the sales floor engaging with customers, selling, and coaching employees.
Operational Efficiency:
Identify, interpret, diagnose the performance of the store as based on controllable operational KPIs (including but not limited to CR, UPT, ATV) and lead the team accordingly. Control PEX costs of the store and ensure efficeint staff schedule to achieve Sales and KPIs targets while providing excellent customer service.
Ensure completion of training programs (Local and Global).
Business Analysis:
Analyze customer profiles, buying trends, and competitive information to drive business.
Communicate and provide feedback to the Area/District Manager.
Loss Prevention:
Implement and monitor Loss Prevention education, training, and awareness programs.
Ensure compliance with Loss Prevention and Operational standards.
Inventory Management:
Oversee the execution and processing of incoming and outgoing merchandise.
Achieve or exceed Inventory and Shrink goals; manage Physical Inventory counts.
Retail Marketing and Instore Communication:
Execute and manage Marketing initiatives and events within budget.
Maintain strong communication with local PR and marketing.
Store Operations:
Participate in new store openings/closings; travel may be required.
Attend Store Manager Meetings and offsite training as required.
Process POS transactions (sales, exchanges, discounts and refunds) accurately; Ensure POS access right are up-to-date and comply with Retail P&Ps.
Maintain Visual Guidelines and store presentation standards.
Ensure store maintenance needs are communicated and addressed promptly.
Compliance and Safety:
Comply with all Policies and Procedures, operational core competencies, and key accountabilities.
Maintain a safe and compliant working environment for all Store Associates and Customers.
Work non-traditional hours as required (weekends, evenings, holidays, overtime).

Preferred candidate profile

Experience in the role: Minimum of 2 years of management experience in a focused, customer service oriented retail environment (preferably apparel/footwear), with a result-driven track record.

Education: High school diploma or equivalent; a bachelors degree in Business Administration or a related field is preferred.