State Customer Marketing Executive

Diageo India; Dibrugarh; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Diageo India seeks a field-focused State Customer Marketing Executive to drive outlet-level activations and trade marketing plans in Dibrugarh. The role involves extensive market visits, ensuring in-store visibility, and close collaboration with distributors and sales teams.

The ideal candidate brings 5–8 years in FMCG/beverage sales or trade marketing, strong BTL activation experience, and proven ability to manage retailers and field teams.

Qualifications

• 5 to 8 years of experience in FMCG / Beverage / Alcobev sales or trade marketing.
• Exposure to BTL activations and retail execution.
• Experience in handling distributors, outlets, and field sales.

Responsibilities

• Execute customer marketing and trade activation plans at outlet level.
• Drive in-store visibility through POSM, merchandising, and branding.
• Manage vendors, promoters and on-ground execution.
• Conduct regular market visits and outlet mapping.
• Ensure execution of promotions, campaigns and activations.
• Track performance, ROI, and provide market feedback.
• Support sales team in achieving volume and distribution targets.
• Handle documentation (POs, bills, stock tracking, etc.).

Skills

Customer Marketing

Trade Marketing

BTL activations

Retail Execution

POSM

Distributor Management

Channel Sales

Market Visits

Vendor Management

Activation

Job description

Job Title: State Customer Marketing Executive (SCME)

Department: Sales & Customer Marketing

Location: Dibrugarh

Experience: 5 to 8 Years

Job Summary: We are looking for a field-focused Customer Marketing professional responsible for executing trade marketing and outlet-level activation plans. This role involves extensive market visits, driving visibility, and ensuring effective execution across retail and on-trade channels.

Key Responsibilities:

• Execute customer marketing & trade activation plans at outlet level
• Drive in-store visibility through POSM, merchandising & branding
• Manage vendors, promoters & on-ground execution
• Conduct regular market visits and outlet mapping
• Ensure execution of promotions, campaigns & activations
• Track performance, ROI, and provide market feedback
• Support sales team in achieving volume & distribution targets
• Handle documentation (POs, bills, stock tracking, etc.)

Key Requirements:

• 25 years of experience in FMCG / Beverage / Alcobev sales or trade marketing
• Strong exposure to BTL activations & retail execution
• Experience in handling distributors, outlets, and field sales
• Comfortable with extensive travel and market visits (4 days/week)
• Exposure to On-trade / Off-trade channels preferred
• Good communication & stakeholder management skills

Preferred Profile:

• Candidates from FMCG / Alcobev / Beverage industry
• Field sales (TSE/ASE) or Customer Marketing background
• Hands-on experience in retail execution & activation

Key Skills: Customer Marketing, Trade Marketing, BTL, Retail Execution, POSM, Merchandising, Distributor Management, Channel Sales, Market Visits, Activation, Vendor Management