Senior Product Analyst

Careers at Tide; Bengaluru; On-site; INR 3,500,000 - 6,000,000; Full time

Benefits offered by this job

Competitive compensation

Time Off - Generous annual leave

Parental leave

Job summary

Tide is seeking a Senior Product Analyst (Member Acquisition Marketing) to lead insights on member growth and acquisition. You’ll present actionable analytics to senior leaders, leverage SQL/Python to interrogate data, and drive growth through performance marketing analytics.

Expect collaboration across analytics, Martech, and engineering to fuse data from Google Ads and other sources. The role emphasizes building a clear analytics roadmap, attribution accuracy, and storytelling to influence

Qualifications

• 6+ years in analytics for a digital product.
• Performance Marketing experience is mandatory.
• Strong knowledge of digital marketing tools.
• Knowledge of digital marketing, AB testing, GA, Appsflyer.
• Understanding of multi-touch attribution, MMM, cohort analysis, LTV.
• Strong leadership to guide analysts, engineers and data scientists.
• Excellent SQL and data-visualization skills.
• Strong storytelling to explain analytics to business users.
• Resolve data queries and visualize insights effectively.
• Understand business metrics and data projects that add value.
• Build relationships to enable data-driven decisions.
• Self-starter who spots opportunities and solves challenges with data.
• Able to handle ambiguity and competing objectives.

Responsibilities

• Present insights to stakeholders and senior management and translate analysis into actions.
• Query data with SQL/Python to solve key business problems.
• Improve performance marketing and growth with analytics from descriptive to prescriptive.
• Turn ambiguous questions into defined data solutions.
• Help build analytics roadmap for customer strategy, acquisition efficiency, and budget optimization.
• Collaborate with analytics engineering and Martech to integrate data from Google Ads and Facebook Ads.
• Advise marketing stakeholders on multi-channel attribution.
• Measure and report marketing campaigns performance and ROI.
• Support leadership in prioritising business cases.
• Refine work items with business for timely deliverables.
• Champion storytelling, prioritisation, and growth mindset.

Skills

SQL

Python

AB testing

Performance Marketing

Digital Marketing

Multi-touch attribution

Marketing Mix Modelling

Cohort Analysis

Customer Lifetime Value

Leadership

Storytelling

Tools

Looker

Tableau

Qlikview

Google Ads

Facebook Ads

Job description

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

• Tide is available for UK, Indian, German and French SMEs
• Over 2 million members across UK and India
• Over $300 million raised in funding
• Over 2,800 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

About the role:

As a Senior Product Analyst ( Member Acquisition Marketing ), you'll be responsible for managing insights projects related to member growth & acquisition.

As a Product Analyst you’ll be:

• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Using your SQL/Python expertise to interrogate our data to solve key business problems
• Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives
• Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
• Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization.
• Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc.
• Advising and Support performance marketing stakeholders to provide an accurate view of the member attribution by various channels
• Measuring and report performance of all marketing campaigns, and assess ROI and other key KPIs
• Supporting Analytics leadership in prioritisation and identification of various business cases
• Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables
• Champion powerful storytelling, prioritisation, commercial and growth mindset
• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result

What makes you a great fit:

• 6+ years of experience working in the analytics team of a digital product. Experience working in fintech firms preferred ( not mandatory)
• You have experience in Performance Marketing is mandatory
• You have a sound understanding of how the different digital Marketing tools work
• You have a good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc.
• You have a good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value.
• You have excellent leadership skills - you can drive and influence team of analysts, engineers and data scientists without any formal reporting
• You have strong skills on SQL and Visualization tools ( Looker, Tableau, Qlikview etc.)
• You have great Storytelling skills and the ability to explain complex analytical concepts to business users
• You have unblock problems for your team- be it on querying data, understanding business logic or the best way to visually represent an information!
• You have good understanding of the business - you quickly identify which metrics are relevant for an area and anticipate which data projects will add value
• You have ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
• You have self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
• You have ability to deal with ambiguity and competing objectives in a fast paced environment

What you’ll get in return:

• Competitive Compensation - competitive salary and share options
• Time Off - Generous annual leave on top of bank holidays.
• Parental Leave