Sr Mgr, Field Marketing

ffive; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

F5 seeks a Senior Field Marketing Lead in Bengaluru to steer regional marketing strategy, demand generation, and brand initiatives across geographies. You will partner with sales to align campaigns with growth objectives.

With 10+ years leading high-impact marketing teams, you’ll champion ABM, marketing automation, and analytics to optimize pipelines and ROI while mentoring diverse teams in a fast-paced tech environment.

Qualifications

• 10-20 years of experience in leading high impact marketing teams.
• Lead marketing strategy and execution across geographies or industry segments.
• Build strong partnerships with regional and field sales leaders to inform plans and targeting.
• Drive performance reviews across campaigns using pipeline data and engagement metrics.
• Champion adoption of marketing automation, ABM, and analytics tools across the team.
• Foster collaboration across marketing functions to deliver cohesive programs.

Responsibilities

• Marketing professional with 10-20 years experience in leading high impact teams.
• Lead marketing strategy and execution across multiple geographies or industry segments, ensuring alignment with corporate growth objectives.
• Build strong partnerships with regional and field sales leaders to inform marketing plans, messaging, and account targeting.
• Drive performance reviews across campaigns, adjusting strategies based on pipeline data, win/loss insights, and customer engagement metrics.
• Champion adoption of marketing automation, ABM, and analytics tools across the team to improve personalization and ROI tracking.
• Foster collaboration across marketing functions (e.g., demand gen, content, brand, creative) to deliver cohesive and impactful programs.

Skills

Marketing leadership

Strategic planning

Campaign management

Cross-functional collaboration

People management

Brand messaging

Tools

Marketing automation

ABM

Analytics tools

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Job Family Overview

The Marketing family group at F5 is responsible marketing and advertising, including creative services, market research and customer insights, product messaging, and branding and design. Supports marketing efforts for online media and platforms as well as printed marketing materials.

F5's Field Marketing family is responsible for developing and executing marketing strategies to support brand awareness, demand generation, and customer engagement across various regions and geographies. Collaborates closely with sales, product marketing, communications and digital teams to align local messaging, campaigns and go-to-market plans with global business objectives. May span content development, event execution, campaign management and performance tracking.

Field Marketing Fundamental 5

TECHNICAL ACUMEN

Possesses a broad understanding of marketing strategies to drive creative solutions and brand awareness. Knowledge of planning, organizing and executing programs that generate new prospects, advance existing opportunities and align Marketing investment with targeted campaigns, programs, and initiatives that contribute to pipeline growth, deal acceleration and awareness.

CRITICAL REASONING (JUDGMENT, DECISION MAKING, AND PRAGMATISM).

Exercises sound judgment based on an ability to incorporate experience, data, priorities, and stakeholder needs, and evaluate potential constraints to arrive at the most beneficial path forward. Consistently exhibits the ability to navigate situations with thought, purpose, and sensibility after adequately contemplating various available courses of action, balancing the trade-offs between immediate and long-term needs. Recognizes that while the effect of a single fix may not always be terribly significant, the accumulative effect over time makes each decision extremely valuable.

INITIATIVE & ADAPTABILITY

Does more than is required or expected, not because someone requested it but because it will improve or enhance a product and/or avoid problems. Plans for upcoming problems or opportunities and takes actions accordingly. Applies original thinking to improve processes, methods, systems, or services. Deals well with ambiguities, focusing on evaluating a situation, identifying what is and is not a priority, and moving toward the most logical outcome.

PARTNERSHIP

Recognizes collaboration fosters the most effective exchange of ideas and talent, facilitating open dialogues with a wide variety of contributors and stakeholders, building partnerships, leveraging skillsets, and sharing knowledge to achieve a common goal. Creates alignment through mutual accountability, transparent communications, and the application of change management principles.

COMMUNICATION AND COLLABORATION

Conveys information, vision, and strategy in an accurate and timely manner, adjusting to ensure understanding based on the audience. Actively listens; seeks to understand rather than respond. Proactively solicits and values diverse perspectives, ideas, and opinions.

Responsibilities

• Marketing professional with 10-20 years experience in leading high impact teams.
• Lead marketing strategy and execution across multiple geographies or industry segments, ensuring alignment with corporate growth objectives.
• Build strong partnerships with regional and field sales leaders to inform marketing plans, messaging, and account targeting.
• Drive performance reviews across campaigns, adjusting strategies based on pipeline data, win/loss insights, and customer engagement metrics.
• Champion adoption of marketing automation, ABM, and analytics tools across the team to improve personalization and ROI tracking.
• Foster collaboration across marketing functions (e.g., demand gen, content, brand, creative) to deliver cohesive and impactful programs.

Attributes

• Advanced understanding of functional areas and a competent understanding of the overall company and competitive environment.
• Problems are not clearly defined and lack strategic direction.
• Erroneous decisions will result in critical delay(s) in schedules and/or unit operations and may jeopardize overall business activities.
• Decisions directly impact medium-term (more than one year) results of the team/ program/group.
• Requires the ability to persuade others in sensitive complex situations while preserving relationships.
• Applies knowledge in local Marketing practices to convince other stakeholders of desired departmental outcomes.