Product Marketing Manager

TAC Security; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

TAC Security in Pune, India, is seeking a Regional Marketing Manager to lead field marketing initiatives across the region. You will work with the regional Sales team to shape and deliver a comprehensive marketing strategy, aligning campaigns with regional goals and product launches.

You’ll drive visibility for TAC Security through channel programs, events, and cost-efficient campaigns, collaborating with the CMO to optimize ROI and the marketing mix.

Qualifications

• Excellent knowledge of the technology market and its dynamics.
• Experience in complex, strategic channel management.
• A minimum of 5 years experience working in a Marketing Manager position.

Responsibilities

• Meeting Company and Marketing Objectives through Field Marketing Excellence
• Collaborate with regional Sales leadership to create and deliver the regional marketing strategy through field marketing.
• Support the regional GTM plan for all products, launches, and campaigns.
• Set campaign goals and track against those goals for campaign plans.
• Expand TAC Security visibility with a region-appropriate awareness strategy and cost-effective advertising campaigns.
• Maximize exposure/return at industry events.
• Work with the CMO to meet or exceed regional Marketing Waterfall goals aligned to revenue growth.
• Meet ROMI goals for all investments; review marketing mix for optimal events vs online.
• Report monthly and quarterly results with required corrective actions.
• Drive Channel To/Channel Thru initiatives.
• Show ROI visibility for Channel Thru investments and alignment with regional goals.
• Make strategic marketing investment decisions.
• Ensure visibility of regional marketing activities and outcomes via internal comms.
• Ensure compliance with internal marketing policies and contracts.
• Ensure vendor SoW/contracts are in place and approvals followed.

Skills

Tech market knowledge

Channel management

Marketing leadership

Job description

Responsibilities

• Meeting Company and Marketing Objectives through Field Marketing Excellence
• Working with the region's Sales leadership team, create and deliver the Regional Marketing strategy that meets the region's business goals through the delivery of World Class Field marketing.
• Support the regional GTM plan for all products, product launches, and regional campaigns in the region
• Set campaign goals and track against those goals for campaign plans
• Expand TAC Security visibility and awareness - Develop a region-appropriate awareness strategy including Introduce creative, cost-effective corporate advertising campaigns
• Maximize exposure/return at industry and other events
• Work with the CMO to meet or exceed the goals set for Marketing Waterfall for the region - in line with Regional Billings growth
• Meet or exceed the goals set for ROMI (either direct or passport model) for all marketing investments. Continuously review the marketing mix to ensure optimal execution (events vs online etc)
• Report monthly/bi Q and Q results for the region and any corrective actions required
• Drive Channel Best initiative through enhanced Channel To and Channel Thru programs
• Show visibility of Channel Thru investments and demonstrate return on investments. Report on how Channel Thru investments is supporting the region's goals.
• Make strategic investment decisions on all marketing investments to/through the channel
• Ensure visibility of the Region's marketing activities and outcomes driving an effective internal communication strategy.
• Ensure you are aware of and follow compliance requirements, contract rules, and all other internal marketing policies.
• Ensure all vendors have an appropriate SoW and/or contract in place and appropriate use of Scrap and other internal approval processes

Skills You Have

• Excellent Knowledge of the Technology market or related industry and its dynamics
• Experience in complex, strategic channel management.
• A minimum of 5 years experience working in a Marketing Manager position

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.