Senior Manager, Field Marketing

Jobtailor; Bengaluru; Hybrid; INR 3,800,000 - 6,500,000; Full time

Job summary

Jobtailor in Bengaluru seeks a visionary Senior Marketing Leader to drive strategy and execution across geographies. You will align marketing with growth objectives, build regional partnerships with sales, and lead high-impact campaigns using data-driven insights.

The role requires steering demand generation, content, brand, and creative teams, championing marketing automation and ABM to boost personalization and ROI, and crafting campaigns tailored to customer solutions.

Qualifications

• 10–20 years of experience leading high‑impact teams.
• Advanced understanding of marketing functional areas.
• Knowledge of the overall company and competitive environment.
• Ability to lead marketing strategy and execution across geographies or segments.
• Ability to build partnerships with regional and field sales leaders.
• Experience using pipeline data, win/loss insights, and customer engagement metrics for reviews.
• Knowledge of marketing automation, ABM, and analytics tools.
• Ability to persuade others in sensitive, complex situations while preserving relationships.
• Knowledge of local marketing practices.
• Ability to craft compelling campaigns tailored to customer solutions and scenarios.

Responsibilities

• Lead marketing strategy and execution across multiple geographies or industry segments.
• Align marketing activities with corporate growth objectives.
• Build partnerships with regional and field sales leaders to inform marketing plans, messaging, and account targeting.
• Drive campaign performance reviews using pipeline data, win/loss insights, and customer engagement metrics
• Champion adoption of marketing automation, ABM, and analytics tools to improve personalization and ROI tracking
• Foster collaboration across demand generation, content, brand, and creative marketing functions
• Develop and execute strategies supporting brand awareness, demand generation, and customer engagement

Skills

Marketing Leadership

Geographic Strategy

Partnership Development

Campaign Analytics

Marketing Automation

ABM

Analytics Tools

Pipeline Analysis

Cross-functional Collaboration

Local Marketing

Campaign Crafting

Tools

Marketing Automation Tools

Analytics Tools

Job description

• Lead marketing strategy and execution across multiple geographies or industry segments
• Align marketing activities with corporate growth objectives
• Build partnerships with regional and field sales leaders to inform marketing plans, messaging, and account targeting
• Drive campaign performance reviews using pipeline data, win/loss insights, and customer engagement metrics
• Champion adoption of marketing automation, ABM, and analytics tools to improve personalization and ROI tracking
• Foster collaboration across demand generation, content, brand, and creative marketing functions
• Develop and execute strategies supporting brand awareness, demand generation, and customer engagement

Requirements

• 10–20 years of experience leading high-impact teams
• Advanced understanding of marketing functional areas
• Competent understanding of the overall company and competitive environment
• Ability to lead marketing strategy and execution across multiple geographies or industry segments
• Ability to build partnerships with regional and field sales leaders
• Experience using pipeline data, win/loss insights, and customer engagement metrics for performance reviews
• Knowledge of marketing automation, account-based marketing (ABM), and analytics tools
• Ability to persuade others in sensitive, complex situations while preserving relationships
• Knowledge of local marketing practices
• Ability to craft compelling campaigns tailored to customer solutions and scenarios

Core Competencies

Demonstrates expertise in leading marketing strategy and execution across diverse geographies and industry segments, with a strong focus on building partnerships and leveraging analytics for campaign performance. Proficient in marketing automation and account-based marketing to enhance brand awareness and customer engagement.

Highest-signal resume keywords

• Marketing Strategy Leadership
• Partnership Development
• Campaign Performance Analysis
• Marketing Automation Proficiency
• Account-Based Marketing (ABM)

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Campaign Development
• Performance Metrics Analysis
• Customer Engagement Metrics
• Brand Awareness Strategies
• Demand Generation
• Marketing Functional Areas
• Pipeline Data Analysis
• Win/Loss Insights
• Local Marketing Practices

Soft Skills

• Persuasion in Complex Situations
• Collaboration Across Functions

Tools & Technologies

• Marketing Automation Tools
• Analytics Tools