Senior Marketing Manager (Demand & Product)

Compunet Connections; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Compunet Connections in Bengaluru is hiring a Senior Marketing Manager (Demand & Product) to own the marketing engine end-to-end during a scale-up. You will lead demand generation, CRM operations, SEO, paid acquisition, and product positioning, with a small creative team reporting to you from day one.

You will work directly with the founders and Sales lead, shaping positioning, messaging, and enablement. This is a senior hands-on role with high accountability and growth potential, ahead of

Qualifications

• 5–8 years total marketing experience, with ≥3 years in B2B SaaS
• Has personally owned a demand gen number (channel ROI, CPA, pipeline contribution)
• Has shipped HubSpot or equivalent workflows in production — not just managed a team
• Has launched a product or feature with positioning + messaging owned end-to-end
• AI-first operator: can demonstrate ≥3 production AI workflows you've personally built in the last 90 days

Responsibilities

• Demand gen P&L: LinkedIn ads, Google ads, cold email, retargeting, webinars.
• CRM & lifecycle: Architect HubSpot. Build automation that moves users from sign-up → activated → customer.
• SEO + AI search: Organic traffic, landing page CRO, and visibility in LLM-based search.
• Sales enablement: Refreshed positioning, battlecards, pitch deck, case studies, ICP documentation.
• Events & field ops: Trade show strategy, booth experience, lead capture, follow-up.
• AI orchestration: Build production AI workflows that multiply your team's output.
• Team: Direct the existing creative team. Hire 2–3 marketers under you over the next 12 months.

Skills

Demand generation

CRM & automation

SEO & AI search

Paid acquisition

Product positioning

Sales enablement

AI workflows

Team leadership

Tools

HubSpot

Marketo

Pardot

Customer.io

Job description

Experience: 6–10 years · Location: Bengaluru (in office)

About the role

Our client is a B2B SaaS company building the world's first psychology-based personality intel and prospect discovery platform. We help businesses find, understand, and convert the right buyers — combining a curated global contact database with AI-powered personality and buyer intelligence. We've crossed $1M ARR, serve 150+ customers across 32+ countries, and are headquartered in Bengaluru.

The role

We're hiring a Senior Marketing Manager (Demand & Product) to own Our client's marketing engine end-to-end during our scale-up phase. This is a senior, hands-on, builder-flavored role with the scope and trust of a marketing leader — until we bring in a dedicated Head of Marketing in the next 9–18 months.

You will own demand generation, HubSpot/CRM operations, lifecycle email, SEO and LLM-search visibility, paid acquisition, landing page CRO, events, and product positioning + sales enablement. You'll work directly with the founders and Sales lead, and you'll have a small creative team (designer + content) reporting to you from day one.

What you'll own

• Demand gen P&L: LinkedIn ads, Google ads, cold email, retargeting, webinars. ROI-driven, dashboarded, scaling monthly.
• CRM & lifecycle: Architect HubSpot. Build automation that moves users from sign-up → activated → customer.
• SEO + AI search: Organic traffic, landing page CRO, and visibility in LLM-based search (ChatGPT, Claude, Gemini).
• Sales enablement: Refreshed positioning, battlecards, pitch deck, case studies, ICP documentation. Make Sales' job easier.
• Events & field ops: Trade show strategy, booth experience, lead capture, follow-up.
• AI orchestration: Build production AI workflows that multiply your team's output. Not "use ChatGPT for copy" — build agents and automations that ship.
• Team: Direct the existing creative team. Hire 2–3 marketers under you over the next 12 months.

What we're looking for

Mandatory:

• 5–8 years total marketing experience, with ≥3 years in B2B SaaS
• Has personally owned a demand gen number (channel ROI, CPA, pipeline contribution)
• Has shipped HubSpot or equivalent (Marketo, Pardot, Customer.io) workflows in production — not "managed a team that did it"
• Has launched a product or feature with positioning + messaging owned end-to-end
• AI-first operator: can demonstrate ≥3 production AI workflows you've personally built in the last 90 days

Strongly preferred

• B2B SaaS targeting Indian buyers OR global enterprise — direct experience with our ICP shape
• Sales intelligence, sales enablement, RevTech, or adjacent category exposure
• Experience at a 30–200 person company at $1M–$10M ARR
• Has hired and managed marketing direct reports
• Strong mathematical reasoning — comfortable working backwards from a target to a channel-by-channel plan

What we don't filter on

We don't filter on FAANG/unicorn logos, formal degrees, or English fluency. We filter on clarity of thought, demonstrated impact, and AI-first operating style.

Pace and work model — important

• Pace: Most weeks at Our client are normal-paced. Some weeks are intense — we're scaling fast. If you need predictable 9-to-5 hours to perform, this role is not the right fit.
• Location: This is an in-office role based in Bengaluru. Hybrid is possible by exception, not by default.

We tell candidates this before offer, not after. We'd rather you self-select out now than be unhappy in month 3.