BU Marketing Manager

Virtusa; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Virtusa in Bengaluru, India, seeks a Marketing Manager to support the Americas region and drive BU marketing campaigns.

You will collaborate with the marketing leader, coordinate with sales, partners, delivery and product teams, and develop ABM programs to grow client engagements and market presence.

Qualifications

• Experience in B2B technology marketing.
• Ability to drive growth and collaborate with sales, partners, delivery, and product teams.
• Strong understanding of integrated marketing and sales enablement.

Responsibilities

• GTM executions: Develop and drive prioritization of industry marketing and client campaigns.
• ABM: Planning and execution.
• Lead generation: Design, plan and execute lead gen programmes.
• Branding and positioning: Initiate innovative approaches to build client relationships.
• Understand segmentation and develop persona profiles for target clients.
• Prepare social media (SM) plans and support content creation.
• Regularly connect with sales teams and arrange internal enablement sessions.
• Assist the marketing leader in writing reports and analysing data.
• Drive online traffic with digital campaigns.
• Vendor management and coordination with Alliance Partners.
• Develop, track and report key KPIs of marketing campaigns.

Job description

Job Description

As a marketing manager, you will support the marketing leader for the Americas region, and you’ll be at the heart of driving business Unit marketing campaigns for Virtusa in the region.

As a marketing manager, you will support the marketing leader for the Americas region, and you’ll be at the heart of driving business Unit marketing campaigns for Virtusa in the region.

As an important BU marketing team member, you must thrive to be involved at all levels, including conceptualizing, and executing campaigns, maintain trackers, drafting content, coordinating with the Client partners and business leaders and support organising marketing events.

The ideal candidate, a marketing professional should have strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of organisation, including sales, partner ecosystems, delivery, and product development team.

The candidate should have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research.

This Role Also Involves

Range of marketing activities, Meeting new people, and multi-tasking.

• GTM executions: Develop, and drive prioritization of industry marketing and client campaigns.
• ABM: Planning and execution
• Lead generation: Design, plan and execute lead gen programmes.
• Branding and positioning: Initiate innovative approaches to build client relationships.
• Understand Segmentation and develop persona profiles for target clients.
• Prepare SM plans and support creating content.
• Regular connects with sales teams and arranging internal enablement sessions.
• Assisting the marketing leader in writing reports and analysing data
• Drive online traffic with digital campaigns.
• Vendor management
• Develop, track and report key metrics and KPIs of marketing campaigns for success.
• Collaborate across our internal and external ecosystem including with Alliance Partners

This Is For Someone Who

• Passionate about marketing
• Energetic and self-motivated with new ideas
• Creative with an eye for high quality and detail
• Outspoken and yet adaptive
• Highly ethical and self-driven
• Strong demand generation skills and client-centric mentality
• Strong communications skills and able to influence others.