Sr. Manager- II - e-Commerce SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

ICICI Prudential Life Insurance is seeking a Growth Marketing & Strategy Lead to own and scale our annuity, retirement and partner digital portfolio. You will blend strategic partnerships, data-driven UX optimization, and multi-channel performance marketing to drive customer acquisition, conversion and revenue.

Lead GTM, growth, and ecosystem initiatives across product launches, lifecycle marketing, and cross-functional collaboration to improve funnel efficiency and market share.

Responsibilities

• Own end to end GTM strategy for product launches, major features releases and strategic initiatives
• Build scalable launch playbooks covering segmentation, targeting, messaging, channels and measurement
• Ensure launches deliver measurable business outcome not just awareness
• Own the P&L and growth roadmap for a digital product portfolio, scaling the digital customer base through innovative, exclusive digital experience, ecosystem-integrated journeys
• Drive qualified lead acquisition via integrated performance marketing (SEO/PPC/Social) and app-driven channels
• Reduce cost of new customer acquisition through data-driven cross-sell and existing customer base optimization
• Build strong voice of customer systems using quantitative and qualitative inputs
• Identify friction points across acquisition, activation, engagement and retention funnels
• Monitor competitive moves and identify whitespace opportunity for category leadership
• Drive feature adoption, engagement, and retention in partnership with product and growth teams
• Design interventions that improve habit formation and lifecycle conversion
• Own core metrics such as user to lead conversion rate, feature penetration, repeat usage, and repeat usage
• Orchestrate multi-channel automated nurture campaigns (email, in-app, push) to achieve high payment page retention and lift CTR
• Define differentiated positioning and messaging and narratives for core and emerging products
• Translate market signals, user behaviour and competitive insights into strategic product recommendation
• Influence product roadmaps through market backthinking and customer insights
• Synthesize landing page design, competitive intelligence, and core brand messaging to deliver a frictionless end-to-end customer journey
• Synthesize landing page design, competitive intelligence, and core brand messaging to deliver a frictionless end-to-end customer journey
• Act as strategic bridge between product, marketing, compliance, data, demand and business teams.
• Drive alignment across stakeholders on priorities, narratives and success metrics
• Build product marketing as strategic capability within the organization.
• Coordinate across product, marketing, technology, and compliance teams to exceed revenue and profitability KPIs.
• Equip fulfilment/sales teams with targeted training and customer engagement frameworks aligned with digital growth strategy.
• Strategize D2C campaigns and scale partnerships with digital platforms to drive revenue growth.
• Translate complex product benefits into high-impact partner value propositions, establishing market leadership for core product offering.
• Implement product messaging frameworks to streamline partner onboarding, ensure brand consistency.
• Prepare and present reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Job description

Are you innovative and passionate about current trends and creating digitalmarketing campaigns for Insurance industry. ICICI life Insurance is looking tohire a Growth Marketing & Strategy Lead to own and scale our Annuity &Retirement and partner digital portfolio. The role requires a leader who canblend strategic partnerships, data-led UX optimization, and multi-channelperformance marketing to drive customer acquisition, conversion, and revenue.You will orchestrate end-to-end digital journey on website and for digitalpartner working on GTM playbooks for Annuity & Term products whileimproving funnel efficiency and market share.

GTM leadership

• Own end to end GTM strategy for productlaunches, major features releases and strategic initiatives
• Build scalable launch playbooks coveringsegmentation, targeting, messaging, channels and measurement
• Ensure launches deliver measurable businessoutcome not just awareness
• Own the P&L and growth roadmap for a digitalproduct portfolio, scaling the digital customer base through innovative,exclusive digital experience, ecosystem-integrated journeys.
• Drivequalified lead acquisition via integrated performance marketing(SEO/PPC/Social) and app-driven channels.
• Reduce cost of new customer acquisition throughdata-driven cross-sell and existing customer base optimization.
• Build strong voice of customer systems usingquantitative and qualitative inputs
• Identify friction points across acquisition,activation, engagement and retention funnels
• Monitor competitive moves and identify whitespacesopportunity for category leadership

Growth and Adoption

• Drive feature adoption, engagement, andretention in partnership with product and growth teams
• Design interventions that improve habitformation and lifecycle conversion
• Own core metrics such as user to lead conversionrate, feature penetration, repeat usage, and repeat usage
• Orchestrate multi-channel automated nurturecampaigns (email, in-app, push) to achieve high payment page retention and liftCTR.

Product Positioning & Strategy

• Define differentiated positioning and messagingand narratives for core and emerging products
• Translate market signals, user behaviour andcompetitive insights into strategic product recommendation
• Influence product roadmaps through market backthinking and customer insights
• Synthesize landing page design, competitiveintelligence, and core brand messaging to deliver a frictionless end-to-endcustomer journey
• Synthesize landing page design, competitiveintelligence, and core brand messaging to deliver a frictionless end-to-endcustomer journey

Cross-Functional & Category Leadership

• Act as strategic bridge between product,marketing, compliance, data, demand and business teams.
• Drive alignment across stakeholders onpriorities, narratives and success metrics
• Build product marketing as strategic capabilitywithin the organization.
• Coordinate across product, marketing,technology, and compliance teams to exceed revenue and profitability KPIs.
• Equip fulfilment/sales teams with targetedtraining and customer engagement frameworks aligned with digital growthstrategy.

Strategic Partnerships & Ecosystem Growth (Term PlanICICI BANK)

• Strategize D2C campaigns and scale partnershipswith digital platforms to drive revenue growth.
• Translate complex product benefits intohigh-impact partner value propositions, establishing market leadership for coreproduct offering.
• Implement product messaging frameworks tostreamline partner onboarding, ensure brand consistency.
• Prepare and present reports and analytics on theoverall performance of various marketing campaigns, including ROIs and KPIs