Manager-II - e-Commerce SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

ICICI Prudential Life Insurance is seeking a Category Manager for Digital Products & Growth (E-Commerce, D2C) in Mumbai. This role focuses on growing digital product categories, driving growth initiatives, and partnering with cross-functional teams to enhance customer experience and business performance.

You will lead go-to-market strategies, product enhancements, and data-driven improvements across the customer lifecycle, ensuring regulatory alignment and timely delivery.

Responsibilities

• Manage and continuously improve the performance of digital products in the E-Commerce channel
• Execute digital product and growth initiatives, including go-to-market strategies, new product launches, product enhancements and implementation of growth initiatives aligned with business objectives and regulatory guidelines
• Collaborate on growth initiatives across the customer lifecycle, including new customer acquisition, remarketing, retention and customer engagement campaigns across digital channels
• Manage end-to-end execution of business initiatives by coordinating with technology, compliance, content, design and marketing teams to ensure timely and compliant delivery
• Leverage data, customer insights and business metrics to identify opportunities and drive continuous improvements in product performance and customer experience
• Business acumen and target orientation
• Stakeholder management and execution excellence
• Problem-solving and analytical thinking
• Awareness of E-Commerce and digital marketing trends

Job description

Category Manager – Digital Products & Growth (E-Commerce,D2C), ICICI Prudential life insurance company limited.

Role Summary

Manage and grow digital product categories within theE-Commerce channel, by driving growth initiatives, partnering withcross-functional teams and leveraging customer insights to improve customerexperience and business performance

Key responsibilities

• Manageand continuously improve the performance of digital products in the E-Commercechannel
• Executedigital product and growth initiatives, including go-to-market strategies, newproduct launches, product enhancements and implementation of growth initiativesaligned with business objectives and regulatory guidelines
• Collaborateon growth initiatives across the customer lifecycle, including new customer acquisition,remarketing, retention and customer engagement campaigns across digitalchannels
• Manageend-to-end execution of business initiatives by coordinating with technology,compliance, content, design and marketing teams to ensure timely and compliantdelivery
• Leveragedata, customer insights and business metrics to identify opportunities anddrive continuous improvements in product performance and customer experience
• Businessacumen and target orientation
• Stakeholdermanagement and execution excellence
• Problem-solvingand analytical thinking
• Awarenessof E-Commerce and digital marketing trends