Assistant Vice President - Strategic Initiatives

Axis Max Life Insurance; Gurugram District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Axis Max Life Insurance is seeking a senior strategy leader to drive direct sales force channel initiatives, analytics-driven targeting, and market expansion. The role partners with Product, Marketing, Digital, AI, Ecom, and Axis to launch new products and improve sales productivity.

The candidate brings MBA credentials and 15+ years in life insurance, with a proven ability to develop sales capacity, influence stakeholders, and deliver strategic outcomes across markets.

Qualifications

• MBA with 15-18 years of relevant business experience in life insurance industry.
• Strong track record of developing sales and distribution capacity.
• Experienced in strategy development.
• Analytical skills and process orientation.
• Strong presentation and communication skills.
• Strong relationship, networking and negotiation skills.
• Ability to work with and through others and think creatively.

Responsibilities

• Participate in annual strategic business planning for the Direct Sales Force channel.
• Collaborate with cross-functional teams to meet objectives and MOS of the channel.
• Design and implement key strategic levers for priorities across the organization.
• Build relationships with cross-functional teams and influence prioritization of initiatives.
• Tap markets through analytics-driven targeting and launch targeted initiatives for affluent customers.
• Leverage technology enablement for need-based selling.
• Develop and monitor KPIs and MIS for business quality and performance.
• Explore new markets and distribution opportunities for growth.
• Execute new initiatives with internal stakeholders at channel/zone level.
• Deliver inputs for Board/management discussions and manage external stakeholders.

Skills

Business Strategy

Result Orientation

Innovation

Problem Solving

Strategic Planning

Leading People

Process Management

Digital Proficiency

Education

MBA

Job description

Responsible for Ideating and Implementing Strategic Initiatives for Direct Sales Force channel (Cross sell / Defense/ Cat Axis / Elite/SPARC) by partnering closely with other functions in the organization and focusing on the following core areas:

• New business model and market testing
• Smart customer targeting through analytics and market intelligence
• Frontline digital enablement to drive need-based selling
• Initiatives to improve Sales efficiency / Productivity
• Engagement through marketing initiatives
• Intersection Management with other functions like Product, Marketing, Digital, AI, Ecom, Axis
• Growth in new markets - NRI, Annuity, BI
• New product launch
• External Stakeholder management
• Call Center Management

KEY RESPONSIBILITIES

Strategic Planning

• Participate in annual strategic business planning for the channel in line with company s objective.
• Collaborate with cross-functional teams to ensure key objectives and MOS of the Channel are met
• Design and implement key strategic levers for organization and channel priorities
• Build strong relationship with all cross functional teams and influence them for prioritization of key initiatives
• Tap the market (Smart customer targeting) through analytics driven solicitation, sales tools, launch drive targeted initiatives for Affluent top city customers
• Leverage technology enablement for exploring need based selling
• Develop and monitor key performance indicators and management information to monitor the business quality, portfolio management and performance efficiency
• Explore new/improved market and distribution opportunities for strategic and financial growth of the channel
• Responsible for execution of new initiatives by partnering closely with internal stake holders at Channel / Zone level
• Streamline and enable business in new markets - NRI, BI and Annuity
• Deliver quality inputs of Board/ management discussions
• External stakeholder management in CAT Axis (Axis Bank) in terms of weekly reviews, monthly planning and updates and escalation management
• Develop and monitor performance of SPARC Call Center to enable lead generation in line with Business plan

MEASURE OF SUCCESS

• Achievement of Adj. MFYP business plan through Strategic initiatives
• Success of new initiatives
• Adoption of Technology
• Relationship Management

MINIMUM/SPECIFIC EXPERIENCE

• MBA with 15 - 18 years of relevant business experience in life insurance industry
• Should have good track record of developing sales and distribution capacity
• Experienced in strategy development
• Analytical skills process orientation
• Strong presentation communication skills
• Strong relationship, networking negotiation skills
• Working with and through others
• Ability to think creatively

KEY RELATIONSHIPS (INTERNAL /EXTERNAL)

• DSF channel head
• Vertical heads
• Business Planning Analytics team
• Sales Promotion Team
• Training Team
• Operations
• Product, Marketing, Digital, AI, Ecom, Axis
• External - Axis Bank; SPARC Call Centre

KEY COMPETENCIES/SKILLS REQUIRED

• Business Strategy
• Result Orientation
• Innovation
• Problem Solving Decision Making
• Strategic Planning Execution
• Leading People
• Effective Management of Process
• Digital sufficiency

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