Sr. Manager / Head Marketing

Makerspace Masters; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Makerspace Masters is seeking a Head of Marketing to professionalize and scale the marketing function. You will closely work with Sales, Product, and the CEO to position marketing as a significant growth engine.

Your role involves building a demand generation strategy across channels, coaching a dynamic team, and ensuring brand consistency. This position demands a strategic marketer with extensive B2B SaaS experience, capable of delivering revenue growth through innovative marketing practices.

Qualifications

• 8-14 years of experience in B2B SaaS marketing with at least 3 years in a leadership role.
• Proven track record of scaling a marketing function and hitting revenue targets.
• Experience managing substantial marketing budgets.

Responsibilities

• Own marketing-sourced and influenced pipeline targets, managing the marketing budget.
• Design a full-funnel demand generation strategy across various channels.
• Lead and coach a team of marketers, setting OKRs and fostering data-driven culture.
• Own positioning and messaging across the product line.
• Build the company's category narrative and oversee content strategy.
• Establish a single source of truth for marketing metrics and reporting.

Skills

B2B SaaS marketing

Leadership skills

Marketing analytics

Communication skills

Paid acquisition strategies

Job description

As the Head of Marketing, you will play a crucial role in professionalizing and scaling the marketing function of the company. You will work closely with Sales, Product, and the CEO to ensure that marketing becomes a predictable and accountable growth engine tied directly to revenue.

Responsibilities

• Owning marketing‑sourced and marketing‑influenced pipeline targets, managing the marketing budget efficiently, and optimizing it against key metrics such as CAC, LTV:CAC ratio, payback period, and pipeline ROI.
• Designing a full‑funnel demand generation strategy encompassing various channels like SEO/organic, paid acquisition, ABM, email/lifecycle, partnerships, and events to build a predictable pipeline model.
• Leading, coaching, and growing a team of marketers while identifying skill‑set gaps and hiring accordingly. Setting individual and team OKRs, running regular 1:1s, and fostering a culture of experimentation and data‑driven decision‑making.
• Owning positioning and messaging across the product line, leading GTM planning for new product launches, refining Ideal Customer Profile, and developing customer marketing strategies.
• Building the company's category narrative, overseeing content strategy, ensuring brand consistency, and focusing on organic/SEO as a long‑term channel alongside paid efforts.
• Establishing a single source of truth for marketing metrics and reporting, presenting marketing performance to the leadership team, collaborating with cross‑functional teams, and staying updated on competitive and market intelligence.

Qualifications

• 814 years of experience in B2B SaaS marketing with at least 3 years in a leadership role.
• Proven track record of scaling a marketing function in a growth‑stage environment and hitting pipeline/revenue targets.
• Proficiency in marketing analytics tools, ability to build and scale paid acquisition programs, strong communication skills, and experience managing substantial budgets.

If you are a strategic marketer with a strong leadership background in B2B SaaS, capable of driving revenue growth through innovative marketing strategies and team development, we encourage you to apply for this role.