Digital Marketing Manager

Hotelogix India Private Limited; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Job summary

An established industry player is seeking a seasoned Digital Marketing Manager to spearhead innovative campaigns for their SaaS products. In this role, you will develop and optimize marketing strategies to enhance customer acquisition and brand awareness. Collaborating with cross-functional teams, you will manage multi-channel campaigns, oversee content marketing initiatives, and utilize data analytics to drive performance. This is an exciting opportunity to lead a dynamic team and make a significant impact in a fast-paced environment, where your expertise will be crucial to achieving business goals and fostering growth.

Qualifications

• 8+ years of experience in digital marketing, preferably in a SaaS environment.
• Strong understanding of marketing automation platforms and web analytics tools.
• Proven track record of driving successful digital marketing campaigns.

Responsibilities

• Develop and execute digital marketing strategies for customer acquisition.
• Manage multi-channel campaigns including SEO, PPC, and social media.
• Lead and mentor a team of digital marketing specialists.

Skills

Digital Marketing

SEO

PPC Campaigns

Content Marketing

Email Marketing

Marketing Automation

Analytics

Lead Generation

Social Media Marketing

Project Management

Tools

HubSpot

Marketo

Google Analytics

Mixpanel

Job description

Key Responsibilities:
1. Strategy Development and Execution:
o Develop, execute, and optimize digital marketing strategies to drive customer acquisition,
lead generation, and brand awareness for SaaS products.
o Plan and manage multi-channel digital marketing campaigns including SEO/SEM, paid media,
email marketing, content marketing, and social media.
o Collaborate with sales, product, and customer success teams to align marketing efforts with
company goals.
2. Campaign Management:
o Design and implement PPC, social media ads (LinkedIn, Google Ads, Facebook, etc.), and
display advertising campaigns.
o Manage the marketing budget to maximize ROI, track KPIs, and adjust strategies as needed.
o Analyze and report performance of all digital marketing campaigns, identifying trends and
insights for optimization.
3. Content and SEO Optimization:
o Oversee content marketing initiatives including blogs, eBooks, white papers, case studies,
and webinars.
o Implement SEO best practices to improve organic traffic and search engine rankings.
o Collaborate with content teams to optimize website content and landing pages for SEO and
conversion.
4. Lead Nurturing and Conversion:
o Develop and manage lead generation and nurturing processes using marketing automation
tools such as HubSpot, Marketo, or Pardot.
o Optimize conversion rates by designing and testing landing pages, CTAs, and lead capture
forms.
o Ensure seamless handoff of marketing-qualified leads (MQLs) to the sales team for follow-up.
5. Data-Driven Marketing & Analytics:
o Use data and analytics tools (Google Analytics, Mixpanel, etc.) to track and measure
marketing performance.
o Conduct A/B testing to optimize campaign performance and maximize ROI.
o Develop dashboards and reports to communicate campaign performance to stakeholders.
6. Team Leadership and Collaboration:
o Lead, mentor, and manage a team of digital marketing specialists.
o Collaborate with the product, design, and engineering teams to ensure marketing efforts are
aligned with the product roadmap.
o Foster relationships with external partners, agencies, and influencers to amplify marketing
efforts.
7. Brand Building
8. Content Marketing

Qualifications:
8+ years of experience in digital marketing, preferably in a SaaS environment.
Experience in B2B SaaS marketing.
Proven track record of driving successful digital marketing campaigns and achieving business goals.
Expertise in managing PPC, SEO, SEM, email marketing, and social media campaigns.
Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo).
Solid knowledge of web analytics tools (e.g., Google Analytics, Mixpanel, Hotjar).
Experience with A/B testing, lead generation, and conversion rate optimization.
Excellent communication, leadership, and project management skills.
Analytical mindset with the ability to interpret complex data and make strategic decisions.

Preferred:
Knowledge of growth hacking strategies.
Familiarity with UX/UI principles for marketing.