Product Marketing Manager

wTVision; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive compensation

Career growth opportunities

Flexible work environment

Learning and development support

Job summary

wTVision is seeking a Brand Marketing Manager in India to drive product marketing for SaaS offerings. You will translate complex product capabilities into compelling value propositions, lead GTM campaigns, and shape messaging across LinkedIn, social, content, and events.

You will build demand generation programs, collaborate with Product, Sales, and Customer Success, and leverage AI-powered tools to optimize campaigns and insights.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years of Product Marketing, Growth Marketing, Digital Marketing, or related roles within SaaS companies.
• Experience with B2B and/or D2C SaaS products and subscription models.
• Proven launch and GTM experience with customer engagement and demand generation.
• Strong product positioning, messaging, and competitive analysis.
• Hands-on digital marketing across social, email, paid media, content, and automation.

Responsibilities

• Develop and execute product marketing strategies aligned with business goals and market opportunities.
• Own product positioning, messaging, value propositions, and differentiators across segments.
• Lead GTM planning and execution for launches, features, and enhancements.
• Create customer-focused messaging frameworks communicating product benefits and outcomes.
• Plan and execute integrated marketing campaigns across digital, social, email, webinars, events, content, and partner channels.
• Drive demand generation to support pipeline growth, acquisition, engagement, and retention.
• Collaborate with performance marketing to optimize paid, organic, and owned channels.
• Develop sales enablement materials and customer-facing assets.

Skills

Product marketing

Growth marketing

Digital marketing

AI tools

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

HubSpot

ChatGPT

Jasper

Canva AI

Job description

We are looking for a strategic, data-driven, and creative Brand Marketing Manager to drive the positioning, messaging, adoption, and growth of our SaaS products. This role sits at the intersection of product, marketing, sales, and customer success, ensuring that our products resonate with the right audiences and achieve strong market penetration.

The ideal candidate will have 4+ years of experience in Product Marketing within SaaS, B2B, or D2C environments, with a proven track record of launching products, driving customer engagement, managing digital marketing initiatives, and building compelling go-to-market strategies. You should be comfortable translating complex product capabilities into customer-centric value propositions while leveraging digital channels, social media, content, and AI-powered marketing technologies to drive awareness and demand.

If you enjoy working in a fast-paced environment, collaborating across teams, and creating impactful product stories that fuel growth, we'd love to hear from you.

Key Responsibilities

• Develop and execute product marketing strategies aligned with business goals, customer needs, and market opportunities.
• Own product positioning, messaging, value propositions, and competitive differentiation across target segments.
• Lead go-to-market (GTM) planning and execution for new product launches, feature releases, and product enhancements.
• Create customer-focused messaging frameworks that effectively communicate product benefits and business outcomes.

Demand Generation & Digital Marketing

• Plan and execute integrated marketing campaigns across digital, social media, email, webinars, events, content marketing, and partner channels.
• Drive demand generation initiatives to support pipeline growth, customer acquisition, engagement, and retention.
• Collaborate with performance marketing teams to optimize campaigns across paid, organic, and owned channels.
• Manage product-focused digital campaigns, landing pages, lead nurturing workflows, and conversion optimization initiatives.

Social Media & Brand Visibility

• Own product-related social media strategy and content planning across platforms such as LinkedIn, X, YouTube, Instagram, and industry communities.
• Develop engaging product storytelling content including blogs, videos, customer success stories, case studies, webinars, and thought leadership assets.
• Build and manage online communities to strengthen customer engagement and product advocacy.
• Collaborate with influencers, industry experts, and partners to enhance product awareness and credibility.
• Conduct market research, customer interviews, competitor analysis, and industry trend assessments.
• Gather customer insights to influence product positioning, messaging, and roadmap discussions.
• Monitor market trends, emerging technologies, and customer behavior to identify growth opportunities.
• Partner closely with Product, Sales, Customer Success, and Leadership teams to align marketing efforts with business objectives.
• Develop sales enablement materials including presentations, product collateral, battle cards, FAQs, demo scripts, and customer-facing assets.
• Support customer acquisition and retention initiatives through targeted marketing programs and customer lifecycle campaigns.

AI-Powered Marketing & Analytics

• Leverage AI-powered marketing tools for content creation, audience segmentation, campaign optimization, marketing automation, and customer insights.
• Identify opportunities to integrate AI technologies into marketing workflows to improve efficiency, personalization, and campaign effectiveness.
• Track and analyze campaign performance, product adoption metrics, lead generation KPIs, and customer engagement data.
• Generate actionable insights and recommend optimization strategies based on performance analysis.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4+ years of experience in Product Marketing, Growth Marketing, Digital Marketing, or related roles within SaaS companies.
• Experience working with B2B and/or D2C SaaS products and understanding of subscription-based business models.
• Proven experience in product launches, go-to-market strategy, customer engagement, and demand generation.
• Strong understanding of product positioning, messaging, competitive analysis, and customer journey mapping.
• Hands-on experience managing digital marketing campaigns across social media, email, paid media, content marketing, and marketing automation platforms.
• Experience with AI-powered marketing tools such as ChatGPT, Gemini, Claude, Jasper, Canva AI, HubSpot AI, or similar platforms.
• Strong analytical skills with experience using marketing analytics, CRM, and reporting tools.
• Excellent communication, storytelling, presentation, and stakeholder management skills.
• Ability to manage multiple projects and work effectively in a dynamic, fast-paced environment.

Preferred Qualifications

• Experience in SaaS, Technology, MarTech, AdTech, FinTech, HRTech, MediaTech, or Digital Product companies.
• MBA or certifications in Product Marketing, Digital Marketing, Growth Marketing, or AI for Marketing.
• Experience with Product-Led Growth (PLG), customer lifecycle marketing, and SaaS customer acquisition strategies.
• Exposure to marketing automation platforms such as HubSpot, Marketo, Salesforce, Zoho CRM, or similar tools.
• Experience managing webinars, virtual events, partner marketing, and customer advocacy programs.
• Familiarity with SEO, content marketing, ABM (Account-Based Marketing), and performance marketing.

What We Offer

• Competitive compensation and career growth opportunities
• Opportunity to work with innovative SaaS products and emerging technologies
• A collaborative, agile, and learning-focused culture
• Exposure to AI-driven marketing initiatives and cutting-edge product marketing practices
• Learning, certification, and professional development support
• Employee-friendly policies, wellness programs, and flexible work environment