Sr. Manager - Ecommerce -campaigns

Careerbest Consultant; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Careerbest Consultant is seeking a marketing technology professional to drive end-to-end campaigns and manage integrations across the CDP, Adobe, and CRM stack. You will enable data-driven marketing, automation, and personalisation across Email, SMS, WhatsApp, OBD, and digital channels.

The role focuses on multi-channel campaign execution, data modelling, segmentation, and attribution analysis to improve acquisition, retention, and cross-sell opportunities within an India-based team.

Qualifications

• Experience designing and executing data-driven martech campaigns.
• Ability to manage customer data models and segmentation.

Responsibilities

• Drive end-to-end campaigns across channels (Email, SMS, WhatsApp, OBD, Mobile App, Web).
• Lead CDP & Martech platform integrations (Lemnisk, Adobe stack, CRM).
• Build customer journeys, drip campaigns, and real-time personalisation.
• Analyze campaign performance and derive actionable insights for acquisition, retention, and upsell.

Skills

CDP integration

Adobe stack

Marketing automation

CRM integration

Multi-channel campaigns

Data-driven marketing

Tools

Lemnisk

Adobe Experience Manager

Adobe Campaign

Microsoft Dynamics 365 CRM

Job description

The candidate will drive end-to-end campaigns, manage tech integrations, and manage the Customer Data Platform, Adobe Suite, Microsoft CRM, and call centre. This role will also enable data-driven marketing, automation, and personalisation across channels like Email, SMS, WhatsApp, OBD, Mobile App, and Web.

What does the job entail?

1. 1. CDP & Martech platform integration: Fast-track integrations between CDP (Lemnisk) and Adobe Experience Manager (CMS), Adobe Target, Adobe Campaign, Microsoft Dynamics 365 CRM, Website/ Mobile Apps (pixel placement, tracking code placement, etc), Call center dialer systems, and ensure seamless data flow, API integrations and event tracking.
2. 2. Marketing Campaign Execution: Design and execute multi-channel campaigns: Email, SMS, WhatsApp, OBD (Outbound Dialling). Build customer journeys, drip campaigns, and lifecycle marketing flows. Enable real-time personalisation using CDP + Adobe stack
3. 3. Data Management & Customer Insights: Define and manage customer data models, lead scoring models, segmentation, and identity resolution; generate actionable insights for customer acquisition, retention & engagement, cross-sell/upsell; work on marketing attribution and campaign performance analysis
4. 4. Experimentation & Optimisation: Identifying new growth opportunities across the e-commerce vertical, helping us deploy use cases for website personalisation, retargeting strategies & improving buying journeys.