Sr. Manager / Assistant General Manager- Marketing and Admissions

Meru International School; Hyderabad; On-site; INR 4,000,000 - 5,200,000; Full time

Job summary

Meru International School in Hyderabad is seeking a Sr. Manager / Assistant General Manager (Marketing & Admissions) to lead the launch of our third campus at Gopanpally. This senior role drives end-to-end strategy from brand building to admissions conversion and operational excellence.

You will build and mentor an admissions team, execute integrated campaigns across ATL, BTL, and digital channels, and own the admissions funnel to hit aggressive targets.

Qualifications

• 5+ years of experience in sales and marketing.
• 3+ years in Education or Ed-Tech sector.
• Proven track record launching a new campus/product line.
• Strong analytical and data-driven decision making.
• Hands-on experience with CRM platforms such as LeadSquared or Salesforce.

Responsibilities

• Develop and execute a comprehensive 90-day campus launch plan.
• Lead admissions funnel to achieve 80% seat fill in the first intake.
• Plan and run integrated marketing campaigns across ATL, BTL, and digital.
• Build and manage a high-performing admissions team within 60 days.
• Own market seeding, brand visibility, and ROI-driven campaigns.

Skills

Leadership

CRM management

Marketing strategy

Data-driven decisions

Team building

Tools

LeadSquared

Salesforce

Google Ads

SEO tools

Job description

About the Role:

Meru International School is expanding with the launch of its third campus at Gopanpally. We are seeking a dynamic and high-impact Sr. Manager / Assistant General Manager (Marketing & Admissions) to lead this critical growth phase.

This is a senior leadership role responsible for driving the end-to-end campus launch strategy, from brand building and market penetration to admissions conversion and operational excellence.

Key Responsibilities:

1. Campus Launch & Strategy

• Develop and execute a comprehensive 90-day campus launch plan
• Drive market seeding, brand visibility, and positioning strategies
• Establish a strong foundation for admissions success

2. Team Leadership

• Recruit, onboard, and train a high-performing admissions team within 60 days
• Set clear performance goals and ensure consistent team productivity
• Build a culture of accountability and excellence

3. Marketing Execution (360)

• Plan and execute integrated marketing campaigns across:
• ATL: Print, Outdoor, Radio
• BTL: Events, Activations, Open Houses
• Digital: Meta, Google Ads, SEO
• Monitor campaign effectiveness and optimize ROI

4. Admissions & Revenue Ownership

• Own the entire admissions funnel from lead generation to conversion
• Drive enrolment targets with a goal of 80% seat fill rate for the first intake
• Leverage CRM tools to track, analyze, and improve conversion metrics

Desired Candidate Profile:

• Minimum 5+ years of experience in Sales & Marketing
• At least 3+ years in Education or Ed-Tech sector
• Proven track record in launching a new campus/product line from scratch
• Strong analytical and data-driven decision-making skills
• Hands‑on experience with CRM platforms such as LeadSquared or Salesforce
• Excellent leadership, communication, and execution capabilities

Why Join Meru International School?

• Opportunity to lead a high-impact campus launch
• Work in a fast-growing, future-focused education organization
• Be part of a culture that values diversity and inclusion
• Drive initiatives that set benchmarks for future campuses