Sr Lead Generation Executive

Infynd; Coimbatore District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Infynd, a B2B SaaS innovator in Coimbatore, seeks an experienced SDR/Presales professional to drive outbound prospecting, define ICPs, target industries and territories, and build targeted account lists using AI-powered research and enrichment.

You will create and launch automated outbound campaigns, develop AI-driven email and LinkedIn outreach, manage multi-step sequences, conduct discovery calls, demos, and qualification to move opportunities through the pipeline, collaborating with

Qualifications

• 37+ years of experience in B2B SaaS, AI, Sales Technology, Presales, SDR, or BDR roles.
• Proven experience in B2B lead generation and outbound sales.
• Experience selling to US, UK, EU, or other international markets.
• Strong product demonstration and presentation skills.
• Experience conducting discovery calls and qualifying B2B prospects.
• Strong understanding of AI, SaaS products, sales automation, and outbound sales processes.
• Experience with CRM platforms and sales automation tools.
• Experience using AI SDR, AI prospecting, or sales automation platforms is preferred.
• Strong communication, presentation, and interpersonal skills.
• Ability to engage with senior business decision-makers.
• Strong analytical and data-driven approach to pipeline generation.
• Ability to manage multiple campaigns and continuously optimise performance.
• Strong ownership, commercial mindset, and target orientation.

Responsibilities

• Define ICPs, target industries, territories, and buyer personas.
• Build targeted account and prospect lists using AI-powered research and enrichment.
• Create and launch automated outbound campaigns across relevant channels.
• Develop personalized email and LinkedIn outreach using AI.
• Manage multi-step sequences, follow-ups, and prospect engagement.
• Build campaigns targeting US, UK, EU, and other international markets.
• Develop industry-specific and persona-specific outbound campaigns.
• Test and optimize subject lines, value propositions, CTAs, messaging, and sequences.
• Monitor campaign performance and identify winning campaigns for scaling.
• Conduct discovery calls to understand prospects existing SDR, BDR, sales development, and outbound processes.
• Conduct customized 27x.ai product demonstrations based on prospect requirements.
• Demonstrate AI SDR, AI prospecting, lead enrichment, automated outreach, AI personalization, follow-ups, AI agents, CRM integration, multichannel engagement, and sales workflow automation.
• Communicate the productivity and ROI benefits of 27x.ai to prospects.
• Qualify prospects based on company size, sales team structure, current SDR/BDR setup, lead-generation volume, outbound tools, CRM, pain points, AI adoption, budget, decision-maker, and buying timeline.
• Move qualified prospects through the Lead SQL Demo Opportunity journey.
• Own demo-generation targets and contribute directly to pipeline generation.
• Track prospects contacted, positive responses, qualified leads, meetings booked, demos completed, SQLs, opportunities, pipeline value, and revenue.
• Develop and continuously improve ICP playbooks, persona playbooks, industry campaigns, AI SDR campaign templates, email sequences, LinkedIn sequences, discovery scripts, demo scripts, and objection-handling scripts.
• Develop competitor battle cards and standardized demo-to-opportunity workflows.
• Analyse campaign performance, including reply rates, positive reply rates, meeting-booking rates, SQL conversion, opportunity conversion, and pipeline generated.
• Work closely with CMO, Sales, Performance Marketing, SEO, Content, Product, Engineering, and Customer Success teams.
• Use prospect feedback and market insights to improve product positioning, messaging, pricing, and product requirements.
• As the function grows, train and mentor junior SDR/Presales team members.
• Establish activity targets, review campaign performance, and maintain CRM and pipeline hygiene.

Skills

B2B SaaS & AI sales

Outbound sales

SDR/BDR experience

Discovery & qualification

Demo & presentation

Lead generation

Campaign management

Analytics & data-driven

Senior stakeholder engagement

Mentoring

Tools

CRM platforms

Sales automation tools

AI prospecting tools

Job description

• Use 27x.ai AI SDR as the primary platform for outbound prospecting and pipeline generation.
• Define ICPs, target industries, territories, and buyer personas.
• Build targeted account and prospect lists using AI-powered research and enrichment.
• Create and launch automated outbound campaigns across relevant channels.
• Develop personalized email and LinkedIn outreach using AI.
• Manage multi-step sequences, follow-ups, and prospect engagement.
• Build campaigns targeting US, UK, EU, and other international markets .
• Develop industry-specific and persona-specific outbound campaigns.
• Test and optimize subject lines, value propositions, CTAs, messaging, and sequences.
• Monitor campaign performance and identify winning campaigns for scaling.
• Conduct discovery calls to understand prospects existing SDR, BDR, sales development, and outbound processes.
• Conduct customized 27x.ai product demonstrations based on prospect requirements.
• Demonstrate AI SDR, AI prospecting, lead enrichment, automated outreach, AI personalization, follow-ups, AI agents, CRM integration, multichannel engagement, and sales workflow automation.
• Communicate the productivity and ROI benefits of 27x.ai to prospects.
• Qualify prospects based on company size, sales team structure, current SDR/BDR setup, lead-generation volume, outbound tools, CRM, pain points, AI adoption, budget, decision-maker, and buying timeline.
• Move qualified prospects through the Lead SQL Demo Opportunity journey.
• Own demo-generation targets and contribute directly to pipeline generation.
• Track prospects contacted, positive responses, qualified leads, meetings booked, demos completed, SQLs, opportunities, pipeline value, and revenue.
• Develop and continuously improve ICP playbooks, persona playbooks, industry campaigns, AI SDR campaign templates, email sequences, LinkedIn sequences, discovery scripts, demo scripts, and objection-handling scripts.
• Develop competitor battle cards and standardized demo-to-opportunity workflows.
• Analyse campaign performance, including reply rates, positive reply rates, meeting-booking rates, SQL conversion, opportunity conversion, and pipeline generated.
• Work closely with CMO, Sales, Performance Marketing, SEO, Content, Product, Engineering, and Customer Success teams.
• Use prospect feedback and market insights to improve product positioning, messaging, pricing, and product requirements.
• As the function grows, train and mentor junior SDR/Presales team members.
• Establish activity targets, review campaign performance, and maintain CRM and pipeline hygiene.

Requirements

• 37+ years of experience in B2B SaaS, AI, Sales Technology, Presales, SDR, or BDR roles.
• Proven experience in B2B lead generation and outbound sales .
• Experience selling to US, UK, EU, or other international markets .
• Strong product demonstration and presentation skills.
• Experience conducting discovery calls and qualifying B2B prospects.
• Strong understanding of AI, SaaS products, sales automation, and outbound sales processes .
• Experience with CRM platforms and sales automation tools.
• Experience using AI SDR, AI prospecting, or sales automation platforms is preferred.
• Strong communication, presentation, and interpersonal skills.
• Ability to engage with senior business decision-makers.
• Strong analytical and data-driven approach to pipeline generation.
• Ability to manage multiple campaigns and continuously optimise performance.
• Strong ownership, commercial mindset, and target orientation.

Preferred Qualifications

• Experience in B2B SaaS / AI / SalesTech / MarTech .
• Hands-on experience with AI-powered sales or prospecting platforms.
• Experience building outbound sales playbooks and automated sequences.
• Experience selling technology products to international markets.
• Experience with CRM integrations and multichannel sales workflows.
• Previous experience in a Presales + SDR / Business Development hybrid role.
• Experience mentoring or managing junior SDR/Presales team members.