Sr. Google Ads Specialist

Tantraedu; Pune District; Presencial; INR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Tantraedu in India is seeking a seasoned Performance Marketing professional to develop and optimize Google Ads strategies across Search, Display, PMax, YouTube, and Remarketing. You will manage budgets, bids, targeting, and tracking to maximize qualified leads and admissions.

You will collaborate with SEO, content, creative, website, and CRM teams, deliver actionable insights, and drive improvements in lead quality and conversion rates through data-driven experimentation.

Formación

• 4–6 years of hands-on experience in Google Ads and performance marketing.
• Proven experience managing high-budget lead generation campaigns.
• Strong expertise in Search, Display, PMax, YouTube, Demand Gen, and Remarketing campaigns.
• Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking.
• Strong understanding of attribution, bidding strategies, audience segmentation, and funnel optimization.
• Advanced knowledge of Excel/Google Sheets and campaign reporting.

Responsabilidades

• Develop and execute performance marketing strategies to generate quality leads and achieve business objectives.
• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, PMax, YouTube, Demand Gen, and Remarketing.
• Manage campaign budgets, bidding strategies, audience targeting, and keyword planning to maximize ROI.
• Monitor and optimize KPIs like CPL, CPA, conversion rate, lead quality, and cost per admission.
• Set up conversion tracking using GA4, Google Tag Manager, and related tools.
• Coordinate with SEO, content, creative, website, and CRM teams to improve campaign effectiveness.
• Prepare weekly/monthly performance reports with actionable insights and recommendations.
• Lead campaign planning, forecasting, budget allocation, and performance reviews.

Conocimientos

Google Ads

Budget management

Campaign optimization

GA4 & Tag Manager

Looker Studio

Excel/Sheets

Analytics & attribution

Communication & coordination

Herramientas

GA4

Google Tag Manager

Looker Studio

Excel/Sheets

Descripción del empleo

• Develop and execute performance marketing strategies to generate quality leads and achieve business objectives.


• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max (PMax), YouTube, Demand Gen, and Remarketing.


• Manage campaign budgets, bidding strategies, audience targeting, and keyword planning to maximize ROI.


• Monitor and optimize key performance metrics, including CPL, CPA, conversion rate, lead quality, and cost per admission.


• Conduct keyword research, competitor analysis, audience analysis, and search intent research.


• Develop and test ad copies, creative assets, landing pages, and campaign structures to improve performance.


• Set up and troubleshoot conversion tracking using Google Ads, GA4, and Google Tag Manager.


• Analyze campaign performance and identify opportunities to improve lead-to-application and lead-to-admission conversion rates.


• Coordinate with SEO, content, creative, website, and CRM teams to improve campaign effectiveness.


• Prepare weekly and monthly performance reports with actionable insights and recommendations.


• Lead campaign planning, forecasting, budget allocation, and performance reviews.


• Stay updated on Google Ads features, automation, AI-powered campaign optimization, and industry trends.

Required Skills

• 4–6 years of hands‑on experience in Google Ads and performance marketing.


• Proven experience managing high‑budget lead generation campaigns.


• Strong expertise in Search, Display, PMax, YouTube, Demand Gen, and Remarketing campaigns.


• Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking.


• Strong understanding of attribution, bidding strategies, audience segmentation, and funnel optimization.


• Advanced knowledge of Excel/Google Sheets and campaign reporting.


• Experience with Looker Studio or other performance dashboards is preferred.


• Excellent analytical, communication, problem‑solving, and team coordination skills.


• Experience in education marketing, university admissions, or multi‑location lead generation will be an advantage.

Key Performance Indicators (KPIs)

• Achievement of monthly lead and conversion targets.


• Reduction in CPL and cost per admission.


• Improvement in lead quality and conversion rates.


• Campaign ROI and efficient budget utilization.


• Growth in qualified enquiries, applications, and admissions.


• Accurate conversion tracking and performance reporting.


• Continuous campaign testing and optimization.