Sr. Executive - Performance Marketing (Meta & Google)

The Indian Garage Co.; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

The Indian Garage Co. is seeking a performance marketing specialist who lives and breathes data-driven growth for a direct-to-consumer fashion brand in India.

You will own campaigns across Meta and Google, collaborate with the creative and D2C teams, and relentlessly seek the next growth opportunity while optimizing profitability and ROAS. Ideal candidates have 2–4 years of hands-on performance marketing experience, a strong grasp of GA4 and attribution, and the ability to translate insights

Qualifications

• 2 to 4 years of hands-on performance marketing experience.
• Experience with a D2C or e-commerce brand preferred.
• Strong hands-on knowledge of Meta Ads Manager and Google Ads.
• Experience managing meaningful monthly advertising budgets.
• Strong understanding of GA4, attribution and conversion tracking.
• Comfortable working with numbers, dashboards and large datasets.
• Strong understanding of D2C metrics and unit economics.
• Ability to convert data into actions, not just reports.
• Strong understanding of creative performance.
• Ability to understand why an ad worked and translate those learnings into the next set of creatives.
• High ownership and a strong bias towards execution.
• Comfortable working in a fast-paced, high-growth environment.

Responsibilities

• Manage and optimise campaigns across Meta Ads and Google Ads.
• Build and execute strategies across TOF, MOF and BOF.
• Scale winning campaigns while maintaining efficiency and profitability.
• Manage Google Search, Shopping, Performance Max, Display and YouTube campaigns where relevant.
• Monitor key metrics including ROAS, MER, CAC, CPM, CTR, CPC, CVR and AOV.
• Analyse performance at a campaign, audience, creative, product and category level.
• Identify winning products and categories and build strategies to scale them.
• Work closely with the creative team to develop high-performing ads, hooks, formats and communication angles.
• Build a structured creative testing engine across videos, statics, UGC and product-led ads.
• Identify funnel leakages across landing pages, PDPs, offers and checkout journeys.
• Build and optimise remarketing strategies across Meta and Google.
• Track daily performance and proactively identify problems and opportunities.
• Assist with media planning, budget allocation and forecasting.
• Continuously test new audiences, creatives, bidding strategies and campaign structures.
• Stay updated with changes across Meta, Google and the broader performance marketing ecosystem.

Skills

Performance marketing

Meta Ads Manager

Google Ads

GA4

Attribution tracking

Data dashboards

D2C metrics

Creative performance

Audience segmentation

Data-driven decisions

Tools

Meta Ads Manager

Google Ads

Job description

About Indian Garage

Indian Garage is fashion for everyday heroes. We make stylish, relevant and accessible fashion for young India. Built for people who are out there every day working, creating, chasing goals and making things happen.

The Role

We are looking for someone who lives and breathes performance marketing and understands both Meta and Google.

Your job is simple to define, but challenging to execute: Find ways to acquire more customers, scale revenue and improve profitability. You will work closely with the performance, creative, category and D2C teams to identify what is working, scale winners, fix what isn't working and constantly find the next growth opportunity. This role goes beyond managing campaigns. We want someone who understands creative, products, customer behaviour, landing pages, funnels and numbers.

What You'll Own

• Manage and optimise campaigns across Meta Ads and Google Ads
• Build and execute strategies across TOF, MOF and BOF
• Scale winning campaigns while maintaining efficiency and profitability
• Manage Google Search, Shopping, Performance Max, Display and YouTube campaigns where relevant
• Monitor key metrics including ROAS, MER, CAC, CPM, CTR, CPC, CVR and AOV
• Analyse performance at a campaign, audience, creative, product and category level
• Identify winning products and categories and build strategies to scale them
• Work closely with the creative team to develop high-performing ads, hooks, formats and communication angles
• Build a structured creative testing engine across videos, statics, UGC and product-led ads
• Identify funnel leakages across landing pages, PDPs, offers and checkout journeys
• Build and optimise remarketing strategies across Meta and Google
• Track daily performance and proactively identify problems and opportunities
• Assist with media planning, budget allocation and forecasting
• Continuously test new audiences, creatives, bidding strategies and campaign structures
• Stay updated with changes across Meta, Google and the broader performance marketing ecosystem

What We're Looking For

• 2 to 4 years of hands-on performance marketing experience
• Experience working with a D2C or e-commerce brand is preferred
• Strong hands-on knowledge of Meta Ads Manager and Google Ads
• Experience managing meaningful monthly advertising budgets
• Strong understanding of GA4, attribution and conversion tracking
• Comfortable working with numbers, dashboards and large datasets
• Strong understanding of D2C metrics and unit economics
• Ability to convert data into actions, not just reports
• Strong understanding of creative performance
• Ability to understand why an ad worked and translate those learnings into the next set of creatives
• High ownership and a strong bias towards execution
• Comfortable working in a fast-paced, high-growth environment

You'll Do Well Here If You Think like an owner. You care about revenue, profitability and business outcomes, not vanity metrics. Love numbers. You can look at a dashboard and quickly figure out where the problem or opportunity is. Understand creative. You know performance marketing is not just media buying. The creative can make or break performance. Love testing. New audiences. New hooks. New creatives. New landing pages. New campaign structures. You are constantly looking for the next winner. Move fast. You prefer launching, learning and improving over spending weeks discussing what might work. Want to build something big. You are excited by the opportunity to help scale a D2C business to ₹200 Cr. The Mission ₹200 Cr D2C. If dashboards excite you, winning creatives make your day and you are slightly obsessed with improving ROAS, we'd love to talk. Indian Garage Fashion for Everyday Heroes.