Digital Marketing Specialist

Marc Laboratories; Lucknow; On-site; INR 350,000 - 650,000; Full time

Job summary

Marc Laboratories is seeking a creative Digital Marketing Executive/Manager to lead online marketing activities, strengthen brand visibility, and generate qualified leads for digital growth.

The role involves managing social media campaigns across Facebook, Instagram, LinkedIn and YouTube, performing SEO/keyword research, analyzing performance, and coordinating with content and sales teams to drive engagement.

Qualifications

• Basic knowledge of SEO and digital marketing.
• Understanding of social media marketing.
• Knowledge of Google Analytics and Google Search Console is preferred.
• Basic understanding of Google Ads and Meta Ads.
• Good written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to analyze campaign performance and prepare reports.
• Good time-management and organizational skills.

Responsibilities

• Develop and implement digital marketing strategies and campaigns.
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Create engaging content for social media, websites, and digital campaigns.
• Perform keyword research and implement SEO strategies.
• Manage on-page and off-page SEO activities.
• Monitor website traffic, rankings, engagement, and campaign performance.
• Assist with Google Ads and social media advertising campaigns.
• Conduct competitor and market research.
• Prepare regular digital marketing reports and performance analysis.
• Improve website visibility, organic traffic, and online engagement.
• Coordinate with content, design, and sales teams.
• Stay updated with current digital marketing trends and tools.

Skills

SEO basics

Social media marketing

Google Analytics

Google Ads

Content creation

Communication skills

Reporting & analytics

Time management

Tools

Google Analytics

Google Search Console

Google Ads

Meta Ads

Job description

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive /Manager to manage and execute online marketing activities. The candidate will be responsible for improving brand visibility, generating leads, managing social media platforms, and supporting the companys digital growth.

Key Responsibilities

• Develop and implement digital marketing strategies and campaigns.
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Create engaging content for social media, websites, and digital campaigns.
• Perform keyword research and implement SEO strategies.
• Manage on-page and off-page SEO activities.
• Monitor website traffic, rankings, engagement, and campaign performance.
• Assist with Google Ads and social media advertising campaigns.
• Conduct competitor and market research.
• Prepare regular digital marketing reports and performance analysis.
• Improve website visibility, organic traffic, and online engagement.
• Coordinate with content, design, and sales teams.
• Stay updated with current digital marketing trends and tools.

Required Skills

• Basic knowledge of SEO and digital marketing.
• Understanding of social media marketing.
• Knowledge of Google Analytics and Google Search Console is preferred.
• Basic understanding of Google Ads and Meta Ads.
• Good written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to analyze campaign performance and prepare reports.
• Good time-management and organizational skills.