Sr. Digital Marketing Manager

ESP Engineered; Gujarat; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

ESP Engineered is looking for a strategic Marketing Manager (D2C Growth) in Gujarat, India. The role involves leading digital marketing initiatives and managing campaigns across Meta, Google, and YouTube. Candidates should have 5–8 years of experience in digital marketing, strong leadership skills, and a proven track record in performance marketing. A bachelor's or master's degree in Marketing or Business is required. The position focuses on driving ROI and collaboration with cross-functional teams to achieve business growth.

Qualifications

• 5–8 years of experience in Digital Marketing or D2C Growth.
• Proven success in managing high-performance paid campaigns.
• Strong understanding of CAC, ROAS, LTV, and conversion optimization.

Responsibilities

• Build, plan, and implement the overall digital marketing and D2C growth strategy.
• Manage and optimize campaigns across various channels.
• Measure and report performance using analytics tools.

Skills

Digital Marketing

D2C Growth

Performance Marketing

Leadership

Education

Bachelor's or master's degree in Marketing, Advertising, Business, or related field

Tools

Google Analytics

Meta Ads Manager

Shopify

Excel

Job description

We’re looking for a strategic and performance-focused Marketing Manager (D2C Growth) to lead BabyOrgano’s digital and brand marketing initiatives. In this role, you’ll own the entire digital growth strategy — from planning campaigns to driving measurable ROI across Meta, Google, YouTube, and influencer channels.

You’ll collaborate directly with the leadership team to translate marketing investments into business impact, lead a cross‑functional team with accountability, and drive a culture of ownership and discipline. If you’re someone who thrives on data, creativity, and action — and can balance strategy with hands‑on execution — this is your opportunity to lead growth for one of India’s most promising Ayurvedic D2C brands.

Responsibilities

• Build, plan, and implement the overall digital marketing and D2C growth strategy.
• Lead and mentor internal marketing, creative, and performance teams.
• Manage and optimize campaigns across Meta, Google, YouTube, and Influencer Marketing.
• Achieve minimum 4X ROAS across all campaigns through continuous optimization.
• Oversee brand communication and ensure consistency across all digital touchpoints.
• Manage digital marketing budgets and deliver ROI-focused campaigns.
• Measure and report performance using analytics tools (GA4, Ads Manager, Shopify).
• Collaborate with agency partners for campaign planning and performance reviews.
• Ensure timely campaign launches, daily performance tracking, and actionable insights.
• Monitor competition and proactively identify new growth opportunities.
• Drive team accountability — ensuring 90%+ task completion within timelines.
• Maintain strict adherence to company policies, punctuality, and professional discipline.
• Foster a culture of solution‑oriented communication and positive collaboration.

Skill Sets / Experience We Require

• 5–8 years of experience in Digital Marketing / D2C Growth / Performance Marketing.
• Proven success in managing high-performance paid campaigns (Meta, Google, YouTube).
• Strong understanding of CAC, ROAS, LTV, conversion optimization, and funnel strategy.
• Hands‑on experience with Google Analytics, Meta Ads Manager, Shopify, and Excel.
• Sound knowledge of SEO/SEM, CRM tools, and marketing automation.
• Excellent leadership, project management, and communication skills.
• Problem‑solver with a strong sense of ownership and accountability.
• Familiarity with web analytics and conversion tracking tools.
• Team motivator who leads by example — disciplined, punctual, and dependable.
• Bachelor’s or master’s degree in Marketing, Advertising, Business, or related field.
• Preferred: Experience in FMCG, Ayurveda, or D2C consumer brand environments.