Senior Copy Writer

Decorpot; Bengaluru Urban; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Decorpot is seeking a Senior Copywriter to turn ideas into words that resonate across our three brands: Decorpot for interiors, FurnitureOne for furniture, and India Lam for laminates. You’ll craft across campaigns, social, digital, video, and offline media with a sharp, conversational English style.

You will manage multiple projects, collaborating with designers, marketers and creative teams, delivering range, originality and strong storytelling that engages diverse audiences.

Qualifications

• 5–7 years total copywriting experience.
• 3–5 years in a creative agency (non-negotiable).
• Strong portfolio showing range and campaign work.
• Excellent command of English with conversational style.

Responsibilities

• Create big ideas and campaigns from consumer insights.
• Build distinctive messaging for Decorpot and its brands.
• Write social, digital, campaigns, video, websites, and offline media.
• Develop hooks, captions, carousels, reels and social-first ideas.
• Produce copy for brand films, ads, testimonials and educational content.
• Draft briefs, talking points, and scripts for influencers.
• Create copy for websites, landing pages and brand communications.
• Produce hoardings, brochures and sales content for marketing collateral.
• Contribute to experiences in physical spaces with signage and displays.
• Collaborate with designers, marketers and creative teams on multiple projects.

Skills

Copywriting

Campaigns

Brand voice

Portfolio

Job description

Experience: 5 to 7 years, with at least 3 to 5 years in a creative agency Portfolio: Mandatory.

About the role

We are looking for a Senior Copywriter who can turn ideas into words people remember.

At Decorpot we are building homes, and we are building a group of brands people want to listen to, engage with and be part of. You will write across all of them: Decorpot for interiors, FurnitureOne for furniture, and India Lam for laminates. Three brands, three audiences, three distinct voices, one team.

This is a role for someone who enjoys the range. One week you are cracking a campaign idea. The next you are writing a hoarding, a reel script, a brochure and a landing page. If that sounds like a good week to you, read on.

What we need (essential)

• 3 to 5 years minimum in a creative agency. This is non negotiable. We want someone trained in agency craft, briefs, pitching and turnaround.
• 5 to 7 years of total copywriting experience.
• Brand side experience is a plus, but not mandatory.
• A strong portfolio showing range, originality, conceptual thinking and campaign work.
• Strong conceptual thinking. You should be able to build the idea, not just write around one.
• Ability to write across social, digital, campaigns, video, websites and offline media.
• A strong command of English with a natural, sharp, conversational style.
• Ability to read an audience, find the insight and turn it into a clear idea.
• Ability to run multiple projects at once and work closely with designers, marketers and creative teams.

A note on fit

We are not looking for SEO writers, content writers or keyword led writers. This is a creative copywriting role. If your work is built around search rankings and word counts rather than ideas and craft, this is not the right role for you.

What you will work on

• Big ideas and campaigns. Turn consumer insight into campaign ideas, hooks and messaging that stick.
• Brand communication. Build distinctive messaging for Decorpot, FurnitureOne and [laminate brand], and keep each voice clear and separate.
• Social media. Hooks, captions, carousels, reels and social first ideas that make people stop.
• Digital and paid ads. Performance focused copy for Meta, Google and other channels.
• Video and content series. Scripts for brand films, ads, testimonials, educational content and recurring series.
• Influencer communication. Briefs, talking points and scripts that give creators direction while keeping them sounding like themselves.
• Website and landing pages. Simplify what we offer into copy that informs, engages and drives enquiries.
• Experience centre communication. Bring the brand voice into our physical spaces through displays, signage and customer facing communication.
• Sales and marketing collateral. Brochures, booklets and sales content that carry our products, services and USPs.
• Offline and OOH. Hoardings, print, standees and in store communication