Sr. Business Analyst / Manager / Group Head - Ecomm Marketplaces

Merkle Italia; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sokrati in Pune, part of the dentsu network, is seeking an experienced AdOps leader to drive KPI-focused marketplace campaigns across Amazon, Flipkart, and other platforms. You will shape strategy, guide the AdOps team, and ensure timely, high-quality client deliverables.

You will manage 4-6 client accounts, review performance in scrums, mentor team members, and stay ahead of trends to unlock growth and efficiencies for clients.

Qualifications

• Graduate/MBA with 2+ years of experience in managing and running Amazon Ads through self-serve platforms.
• Experience with self-serve campaigns and/or display campaigns on other marketplace platforms.
• Hands on experience using Helium 10, Amazon Pi, Amazon Drona.
• Experience managing advertising spends for multiple client accounts.
• Strong project management, end-to-end thinking and ability to manage long-term projects.
• Excellent problem-solving and analytical skills.
• Excellent communication and interpersonal skills, personable yet persistent.
• Appetite for risk and decisive decision-making.

Responsibilities

• Drive client KPIs on marketplaces including Amazon, Flipkart, QCommerce, Pharmacy, Beauty and Fashion.
• Drive organizational KPIs and ensure on-time, high-quality delivery by the AdOps team.
• Understand client goals, give strategic direction and refine campaign plans with client input.
• Finalize advertising plans with client input and align with client objectives.
• Provide recommendations and guide AdOps on campaign structuring, targeting, creatives, betas.
• Drive automation and tech for reporting with the AdOps team.
• Build, watch and maintain the digital advertising budget and track success metrics.
• Oversee analysis of digital activity and insights provided to the client.
• Understand client briefs to identify gaps and opportunities for growth.
• Manage a client portfolio of 4-6 accounts and review performance in regular scrums.
• Stay current on industry trends and competitive landscape.
• Showcase business growth during monthly/quarterly/half-yearly/annual reviews.
• Lead team growth and PDPs for subordinates; ensure quality and timely deliverables.
• Collaborate with Business Teams on new pitches, audits, planning and strategic recommendations.

Skills

Amazon Ads management

Self-serve campaigns

Campaign analysis

Team management

Budget management

Client communication

Education

Graduate/MBA

Tools

Helium 10

Amazon Pi

Amazon Drona

Job description

Job Description

• Be responsible for driving client KPIs on different marketplaces including Amazon, Flipkart, QCommerce, Pharmacy, Beauty and Fashion by working with an ad operations team
• Be responsible for driving organizational KPIs, SLAs towards ensuring on-time & high-quality delivery of work by the team
• Understand client goals, give strategic direction and refine campaign plans before they go to client
• Finalise advertising plans with client input – mutual alignment of plans with the client based on key objectives and KPIs to be achieved
• Provide recommendations and guide AdOps team in execution of strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of advertising in accordance with client goals for Marketplaces.
• Drive use of automation and tech for reporting with the AdOps team
• Build, watch and maintain the digital advertising budget and track success metrics
• Oversee all regular (and ad hoc) analysis of digital activity required to be sent to the client
• Oversee quality and depth of insights being provided by the AdOps team
• Understanding client brief holistically to identify gaps/opportunities for scaling client revenue, or building efficiencies on current campaigns
• Responsible for managing a client portfolio of 4-6 accounts
• Review performance being delivered on all client accounts through regular scrums with the team
• Understand and stay current on industry trends, competitive landscape as relevant to assigned clients
• Be accountable for showcasing business growth during Monthly, Quarterly, Half Yearly and Annual Business Review meetings with the client
• Be responsible for Team Growth and planning personal development programs for subordinates. Take PDPs of team members
• Be accountable for Quality and timely deliverables for clients’ requests by the AdOps team
• Work with Business Teams to drive New Business pitches including preparation and presentation of audits, planning and strategic recommendations

Qualifications

• Are any Graduate/MBA with 2+ years of experience years of relevant work experience in managing and running Amazon Ads through self-serve platforms
• Additionally have experience of running self-serve campaigns and / or display campaigns on other marketplace platforms
• Have hands on experience of using tools like Helium 10, Amazon Pi, Amazon Drona.
• Experience of using other marketplace tools will be beneficial, but not necessary.
• Have 1+ years of people management experience.
• Have experience in managing the advertising spends for multiple client accounts at the same time
• Have strong project management skills including demonstrated ability to think end-to-end, and manage long-term projects
• Have excellent problem-solving and analytical skills
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
• Have an appetite for Risk and should be a strong decision-maker.

Location

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand: Sokrati

Time Type: Full time

Contract Type: Permanent

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