Programmatic Group Head/ Associate Director

Merkle Italia; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Amnet in Bengaluru is seeking a campaign manager to own the delivery of client campaigns, oversee tracking and data integrity, and collaborate with the media team to identify and resolve technical issues.

The role involves forecasting revenue, communicating progress to clients, and building strategic campaign proposals to meet advertiser goals. It requires strong problem solving and data analysis skills.

Responsibilities

• Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues
• Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity
• Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
• Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Contributes to updating best practices and offers insights on how to improve campaign effectiveness
• Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign

Job description

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.

Job Description

Key responsibilities:

• Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues
• Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity
• Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
• Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Contributes to updating best practices and offers insights on how to improve campaign effectiveness
• Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign

Location: Bengaluru

Brand: Amnet

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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