Manager- Business Development

Merkle Italia; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Dentsu Growth Operations Manager role based in Mumbai focuses on accelerating revenue through solution selling and commercialising data products. You will manage the full lifecycle from pipeline to revenue and collaborate with product, sales, and strategy teams to position offerings effectively.

Leader in adtech with responsibilities spanning pricing, packaging, and driving internal adoption through training and activation support.

Qualifications

• Experience in sales analytics and reporting.
• Strong CRM and forecasting skills.
• Ability to translate product capabilities into business value.
• Proven pipeline development and deal-closing experience.

Responsibilities

• Own the full commercial lifecycle for Dentsu Data & Tech products.
• Build and manage a qualified pipeline from discovery to revenue.
• Respond to RFPs, craft proposals, identify upsell opportunities.
• Define pricing strategies and enable sales through training and toolkits.

Skills

Sales analytics

CRM

Forecasting

Pipeline management

Adtech knowledge

Job description

The purpose of this role is to execute and deliver sales analytics to understand what happened and what if. Manipulates/models data using analytic tools to drive insights that support decision making. Executes and delivers process improvements, documentation, requirements, and training. Works independently and manages executives and analysts. Create leverage through directed automation and repeatable processes.

Job Description: Role Overview

The Growth Operations Manager sits at the commercial heart of Dentsu's Data & Technology division, responsible for accelerating revenue through solution selling, adtech product commercialisation, and driving adoption of Dentsu's proprietary data products. This is not a passive account management role — it demands a commercially aggressive, technically fluent individual who can navigate complex product conversations, build pipelines, and close deals. The person in this seat will act as the connective tissue between product, sales, and strategy, ensuring that Dentsu's Data & Tech capabilities are packaged, positioned, and sold effectively across clients, agency teams, and ecosystem partners.

Key Roles & Responsibilities

Solution Selling & Revenue Growth

The Growth Operations Manager owns the full commercial lifecycle for Dentsu's Data & Tech product suite. This means developing compelling value propositions, building and managing a qualified pipeline, and driving deals from initial conversation through to signed revenue. The role requires translating technically complex capabilities — data clean rooms, identity solutions, adtech platforms — into clear, outcome-driven narratives that resonate with client marketing and technology decision-makers. The manager will work closely with Client Solutions and Sales leadership to respond to RFPs, craft proposals, and identify upsell and cross-sell opportunities within existing client relationships.

Adtech Sales & Product Commercialisation

A core pillar of this role is leading commercial engagements for Dentsu's adtech products — spanning demand-side platforms, measurement tools, attribution capabilities, identity solutions, and retail media offerings. The Growth Operations Manager will be the subject matter expert in adtech, able to articulate Dentsu's product differentiation against the competitive landscape including programmatic, CTV, social, and retail media. Beyond selling, this person will partner with product teams to refine commercial packaging and pricing, and will drive internal adoption within agency teams through training, toolkits, and activation support.

Data Clean Rooms & Proprietary Data Products

A significant and growing part of this role focuses on commercialising Dentsu's data clean room capabilities and broader data product portfolio. The manager will educate clients on privacy-safe data collaboration, first-party data onboarding, audience modelling, and cross-platform measurement use cases. They will identify and develop clean room partnership opportunities with media owners and major platforms such as Google, Meta, and Amazon, managing commercial relationships to ensure quality delivery and client satisfaction. The ability to connect technical data infrastructure to tangible client business outcomes will be critical here.

Strategic Operations & Cross-Functional Collaboration

Beyond direct selling, the Growth Operations Manager is responsible for the health of the commercial operation itself. This includes maintaining pipeline hygiene, owning sales forecasting, managing CRM discipline, and running regular performance reviews. The role also requires active participation in shaping the broader growth strategy of the Data & Tech division — identifying emerging opportunities in audience, identity, and measurement, and ensuring the division is commercially ready as new products come to market. The manager will represent Dentsu externally at client meetings, industry forums, and partner events as a credible voice in data-driven marketing and technology.

What Success Looks Like

At 3 Months

In the first three months, success is about immersion and foundation-building. The manager should have a thorough understanding of Dentsu's full product portfolio, pricing architecture, and competitive positioning. They will have mapped key internal stakeholders across product, sales, data science, and agency teams, and will have initiated the first wave of external client conversations. A qualified pipeline of at least five to ten active opportunities should be in motion. Internally, CRM processes, reporting cadences, and pipeline dashboards should be set up and running. The manager should also have a clear point of view on which data clean room and adtech use cases represent the fastest and most credible path to revenue.

At 6 Months

By the halfway point of year one, the manager should be converting pipeline into closed revenue. This means at least two to three commercial deals signed — whether adtech product contracts, data clean room engagements, or data product activations. Internally, the manager should have become a trusted advisor to agency teams, having run product training sessions and deployed commercial toolkits that are actively being used in client conversations. The clean room pipeline should show depth, with platform partnerships initiated and at least one live client use case underway. Sales operations should be running smoothly with accurate forecasting, and the manager should be contributing meaningfully to the division's quarterly business reviews.

At One Year

At the twelve-month mark, success is defined by measurable, sustainable revenue contribution to the Data & Tech division. The manager should have built a robust book of commercial relationships — clients, platform partners, and agency stakeholders — and should have renewing and expanding existing engagements rather than solely hunting new ones. Revenue from adtech products and data clean room solutions should show clear growth trajectory quarter on quarter. The manager should have established themselves as a recognised commercial leader within Dentsu's Data & Tech ecosystem, contributing to product roadmap decisions, go-to-market strategy, and the broader growth narrative of the division. At this stage, the expectation is that the role has materially moved the needle on both revenue and market awareness for Dentsu's data and technology capabilities.

Location: Mumbai Brand: Sokrati Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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