Business Development Manager

Intentfarm; Bengaluru Urban; On-site; INR 900,000 - 1,800,000; Full time

Benefits offered by this job

Great Place To Work Certified

Job summary

Intent Farm is seeking a Business Development Manager in Bengaluru to drive new business, build strategic client partnerships, and grow revenue across digital marketing offerings including performance marketing, influencer marketing, social media, content, and brand strategy.

You will engage senior decision-makers, develop integrated marketing solutions, and own opportunities from prospecting to closure while collaborating with leadership and cross-functional teams to strengthen the sales

Qualifications

• 3–5 years of experience in Business Development, Sales, Brand Partnerships, or strategic partnerships.
• Experience within Digital Marketing, Advertising, Media, Influencer Marketing, or related industries is strongly preferred.
• Proven ability to generate new business and consistently work toward revenue targets.

Responsibilities

• Drive new business acquisition by identifying partnerships with brands investing in digital marketing and integrated campaigns.
• Own revenue targets and build a healthy sales pipeline.
• Identify senior decision-makers and conduct prospecting, discovery calls, meetings, and proposals.
• Develop strategic account plans to maximize revenue and client value.
• Lead negotiations, pricing discussions, and deal closures with clients.
• Foster long-term client relationships and expand relationships via cross-selling.
• Collaborate with Strategy, Creative, Performance Marketing, and Campaign teams during proposals.
• Maintain sales records, pipeline metrics, and regular leadership updates.

Skills

Lead generation

Client relationships

Sales negotiation

Digital marketing knowledge

Strategic thinking

Education

Bachelor's degree

Job description

Bangalore South, India | Posted on 08/19/2026

Intent Farm is a performance marketing agency built for high-growth digital brands.

We're proud to be a Great Place To Work® Certified™ organization, recognized for fostering a people-first culture built on trust, collaboration, innovation, and continuous learning.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner - highest levels of partnership - we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth.

Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

Intent Farm is part of The Walnut Folks Group —alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.

Job Description

We are looking for a Business Development Manager who will be responsible for driving new business acquisition, revenue growth, and strategic client partnerships across our digital marketing offerings.

You'll identify and engage potential clients, build strong relationships with senior decision-makers, understand their business challenges, and develop integrated marketing solutions across Performance Marketing, Influencer Marketing, Social Media, Content, Creative, and Brand Strategy.

This role goes beyond traditional sales. You'll act as a consultative business partner, owning opportunities from prospecting and initial conversations through proposal, negotiation, closure, and account growth.

You'll also work closely with leadership and cross-functional teams to build a strong sales pipeline, improve business development processes, and contribute to the overall growth of the organization.

Key Responsibilities

Business Development & Revenue Growth

Drive new business acquisition by identifying and securing partnerships with brands investing in digital marketing, performance marketing, influencer marketing, and integrated campaigns.

Own monthly, quarterly, and annual revenue targets while consistently building and maintaining a healthy sales pipeline.

Identify and connect with CMOs, Marketing Heads, Brand Managers, Founders, and other senior decision-makers.

Conduct prospecting, outreach, discovery calls, meetings, presentations, and follow-ups to convert opportunities into clients.

Build strategic account plans to maximize revenue opportunities and long-term client value.

Client Relationship Management

Build strong, long-term relationships with prospective and existing clients.

Understand client business objectives, marketing challenges, budgets, and growth priorities.

Position the agency as a strategic business partner rather than simply a service provider.

Identify opportunities to expand existing relationships through cross-selling and upselling multiple service offerings.

Maintain regular communication with key stakeholders and ensure a strong client experience throughout the sales journey.

Sales Strategy & Opportunity Development

Develop and execute business development strategies aligned with organizational revenue goals.

Continuously identify emerging industries, high-potential brands, and new market opportunities.

Build and maintain a qualified pipeline across relevant sectors and service categories.

Research prospects, competitors, market trends, and client needs to create relevant business opportunities.

Develop effective outreach and engagement strategies across different channels.

Proposal Development & Solution Selling

Lead the development of compelling sales presentations, proposals, pitch decks, and integrated marketing solutions.

Understand client requirements and collaborate with internal teams to develop commercially viable solutions.

Work closely with Strategy, Creative, Performance Marketing, Influencer Marketing, and Campaign teams during proposal development.

Present solutions confidently to senior client stakeholders.

Clearly communicate the agency's capabilities, value proposition, commercials, and expected business outcomes.

Negotiation & Deal Closure

Lead commercial discussions covering pricing, campaign scope, timelines, deliverables, and partnership structures.

Negotiate deals while balancing client expectations with business profitability.

Handle objections and navigate complex stakeholder discussions.

Drive opportunities from initial conversation through negotiation and closure.

Coordinate with internal teams to ensure a smooth transition from sales to client onboarding.

Account Growth & Revenue Expansion

Identify opportunities to increase revenue from existing clients through additional campaigns and service offerings.

Develop relationships across multiple stakeholders within client organizations.

Understand upcoming marketing plans and proactively identify potential business opportunities.

Conduct regular business reviews and commercial conversations where required.

Support retention and long-term account growth through strong relationship management.

Cross-Functional Collaboration

Work closely with Strategy, Campaign Management, Creator Partnerships, Performance Marketing, Creative, and Finance teams.

Align internal teams on client requirements, commercials, timelines, and delivery commitments.

Ensure proposals are commercially viable and aligned with operational capabilities.

Support the resolution of client escalations and commercial issues when required.

Maintain clear communication between clients, leadership, and internal execution teams.

Sales Reporting & Business Intelligence

Maintain accurate records of prospects, opportunities, deal stages, expected closures, and revenue forecasts.

Track sales pipeline, conversion rates, revenue performance, and business development metrics.

Prepare regular business development updates and reports for leadership.

Identify gaps in the sales process and recommend improvements.

Provide market and competitor insights to support business strategy and go-to-market decisions.

Who You Are

3–5 years of experience in Business Development, Sales, Brand Partnerships, Enterprise Sales, Client Acquisition, or Strategic Partnerships.

Experience within Digital Marketing, Advertising, Media, Influencer Marketing, Creative Agencies, or related industries is strongly preferred.

Proven ability to generate new business and consistently work toward revenue targets.

Strong understanding of Performance Marketing, Influencer Marketing, Digital Marketing, Social Media, Content, Creative, and integrated marketing solutions.

Demonstrated ability to build relationships with senior decision-makers and convert business opportunities into clients.

Strong commercial understanding with experience in proposal development, pricing, negotiations, and deal closure.

Excellent communication, presentation, negotiation, stakeholder management, and relationship-building skills.

Comfortable with prospecting, cold outreach, networking, meetings, presentations, and high-volume business conversations.

Strong consultative selling mindset with the ability to understand business problems and recommend relevant solutions.

Comfortable working in a fast-paced, target-driven agency environment.

Self-driven, proactive, ambitious, and motivated by revenue growth and business building.

Strong ownership mindset with the ability to independently manage opportunities from lead generation to closure.

Why should you join us?

In case you value the opportunity to work on real & challenging Marketing problems

In case you value high involvement from founders and learning from them

In case you value having the autonomy to do things your way and not have to worry about experimental failures

In case you care about working alongside genuine, honest peers who will have your back, no matter what

In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort

In case you believe in always learning and want an environment which will invest in your long-term growth

In case you want to work on the cutting edge of marketing problems using the latest tools and strategies

In case you are looking for a long-term place where you can grow with the company

Why shouldn't you join us?

In case you are looking for a product company, we aren't one

In case you are looking for a very structured corporate environment where roles are rigid and limited — we operate as a nimble, bootstrapped company

In case you are looking for the top bracket pay in the industry — we may not be the right fit

Comprehensive health coverage, including medical and accidental insurance

Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks

Continuous learning & development with sponsored courses, certifications, and weekly training programs

A collaborative, high-energy team culture that values creativity and innovation

High ownership, autonomy, and the freedom to bring your ideas to life

Team outings, offsites, and engaging workplace experiences

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)