Client Acquisition - Associate (B2B Sales)

Intentfarm; Bengaluru South; On-site; INR 400,000 - 560,000; Full time

Benefits offered by this job

Health coverage

Gourmet meals at office

Learning & development

Team culture and collaboration

Autonomy and ownership

Team outings

Job summary

Intent Farm in Bengaluru is seeking an entry‑level Brand Partnerships professional to join its growing sales team. You will identify brand partners, build relationships, and contribute to client acquisition.

You’ll collaborate with strategy and campaign teams to craft proposals, present to stakeholders, and help drive revenue through cross‑selling across digital campaigns.

Qualifications

• 0–1 year of experience in brand partnerships, sales, or client acquisition in digital marketing or influencer agencies.
• Strong understanding of brand marketing, digital campaigns, and revenue models.
• Proven ability to close deals and grow existing client relationships.

Responsibilities

• Brand Partnerships & Client Acquisition
• Identify and approach potential brand partners investing in digital marketing.
• Build relationships with marketing heads and decision-makers across industries.
• Develop and maintain a strong pipeline of prospective clients via outreach and referrals.
• Revenue Growth, Cross-Selling & Upselling
• Drive revenue by introducing clients to multiple service offerings across the organization.
• Identify opportunities within existing client relationships to expand campaign scope through influencer marketing, branded content, social media campaigns, and performance marketing.
• Work closely with internal teams to propose solutions that align with client objectives.
• Sales Strategy & Opportunity Development
• Research market activity, brand campaigns, and industry trends to identify partnership opportunities.
• Develop tailored marketing proposals based on client objectives, audience, and goals.
• Position the agency as a long-term strategic partner.
• Create persuasive sales presentations, proposals, and decks with case studies and insights.
• Clearly communicate value of integrated solutions to prospective clients.
• Collaborate with internal teams to craft feasible, viable proposals.
• Negotiation & Commercial Agreements
• Lead discussions around campaign budgets, timelines, and partnership terms with prospective clients.
• Negotiate commercial agreements balancing client expectations with company revenue targets.
• Ensure all campaign scopes and deliverables are clearly defined before execution begins.
• Client Relationship Management
• Build and maintain long-term relationships with brand partners.
• Act as trusted partner who can recommend new campaign ideas and collaboration formats.
• Ensure smooth communication between clients and internal teams.
• Internal Collaboration & Campaign Alignment
• Work with strategy, campaign management, and creator partnerships teams to ensure campaign success.
• Provide clear briefs and client expectations to internal teams.
• Support campaign teams in resolving client concerns.
• Market Insights & Strategic Growth
• Stay updated on trends in digital marketing, creator economy, and brand partnerships.
• Identify emerging opportunities, new brand categories, and innovative campaign formats that can drive business growth.
• Provide regular updates to senior management on sales pipeline, potential deals, and revenue projections.

Skills

Brand partnerships

Sales

Client acquisition

Negotiation

Job description

Intent Farm is a performance marketing agency built for high-growth digital brands.

We're proud to be a Great Place To Work® Certified™ organization, recognized for fostering a people-first culture built on trust, collaboration, innovation, and continuous learning.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner highest levels of partnership

Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

Intent Farm is part of The Walnut Folks Group alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.

Job Description

Key Responsibilities

• Brand Partnerships & Client Acquisition


• Identify and approach potential brand partners who are actively investing in digital marketing, creator collaborations, and integrated marketing campaigns.


• Build relationships with marketing heads, brand managers, and decision-makers across different industries.


• Develop and maintain a strong pipeline of prospective clients through proactive outreach, industry networking, referrals, and market research.


• Revenue Growth, Cross-Selling & Upselling


• Drive revenue by introducing clients to multiple service offerings across the organization.


• Identify opportunities within existing client relationships to expand campaign scope through additional services such as influencer marketing, branded content, social media campaigns, and performance marketing.


• Work closely with internal teams to propose solutions that align with the client's broader marketing objectives.


• Sales Strategy & Opportunity Development


• Research market activity, brand campaigns, and industry trends to identify new partnership opportunities.


• Develop tailored marketing proposals based on the client's objectives, audience, and campaign goals.


• Position the agency as a long-term strategic partner rather than a one-time campaign vendor.


• Create persuasive sales presentations, campaign proposals, and partnership decks supported by case studies, campaign insights, and relevant examples.


• Clearly communicate the value of integrated marketing solutions to prospective clients.


• Collaborate with internal teams to craft proposals that are creative, feasible, and commercially viable.


• Negotiation & Commercial Agreements


• Lead discussions around campaign budgets, deliverables, timelines, and partnership terms with prospective clients.


• Negotiate commercial agreements that balance client expectations with company revenue targets.


• Ensure all campaign scopes and deliverables are clearly defined before execution begins.


• Client Relationship Management


• Build and maintain long-term relationships with brand partners by understanding their evolving marketing priorities.


• Act as a trusted partner who can recommend new campaign ideas, content opportunities, and collaboration formats.


• Ensure smooth communication between clients and internal teams throughout the engagement cycle.


• Internal Collaboration & Campaign Alignment


• Work closely with strategy, campaign management, and creator partnerships teams to ensure successful campaign execution.


• Provide clear briefs and client expectations to internal teams before campaign kickoff.


• Support campaign teams in resolving client concerns and ensuring overall client satisfaction.


• Market Insights & Strategic Growth


• Stay updated on trends in digital marketing, creator economy, and brand partnerships.


• Identify emerging opportunities, new brand categories, and innovative campaign formats that can drive business growth.


• Provide regular updates to senior management on sales pipeline, potential deals, and revenue projections.

Requirements

• 0–1 year of experience in brand partnerships, sales, or client acquisition within digital marketing, media, advertising, or influencer marketing agencies.


• Strong understanding of brand marketing, digital campaigns, and partnership-driven revenue models.


• Demonstrated ability to close deals and grow existing client relationships.


• Strong communication, negotiation, and presentation skills.


• Comfortable working in a fast-paced agency environment while managing multiple client conversations simultaneously.


• Strategic mindset with the ability to identify opportunities to expand client partnerships beyond individual campaigns

Why should you join us?

• In case you value the opportunity to work on real & challenging Marketing problems


• In case you value high involvement from founders and learning from them


• In case you value having the autonomy to do things your way and not have to worry about experimental failures


• In case you care about working alongside genuine, honest peers who will have your back, no matter what


• In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort


• In case you believe in always learning and want an environment which will invest in your long‑term growth


• In case you want to work on the cutting edge of marketing problems using the latest tools and strategies


• In case you are looking for a long-term place where you can grow with the company

Why shouldn't you join us?

• In case you are looking for a product company, we aren’t one


• In case you are looking for a very structured corporate environment where roles are rigid and limited we operate as a nimble, bootstrapped company


• In case you are looking for the top bracket pay in the industry we may not be the right fit

Benefits

• Comprehensive health coverage, including medical and accidental insurance


• Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks


• Continuous learning & development with sponsored courses, certifications and weekly training program


• A collaborative, high-energy team culture that values creativity and innovation


• High ownership, autonomy, and the freedom to bring your ideas to life


• Team outings, offsites, and engaging workplace experiences

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)