Specialist - S&M - Digital Marketing 4B

BrightClaim; Bengaluru; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Genpact is seeking a Specialist - S&M - Digital Marketing to lead digital marketing initiatives and campaigns from Bengaluru, with a hybrid work setup and a focus on data-driven decision making. The role emphasizes collaborating across teams to optimize brand presence, measure impact, and drive ROI through AI-enabled insights.

The position targets professionals with strong B2B, content, and analytics skills who can navigate multiple online channels and stay ahead of evolving digital

Qualifications

• Degrees in business, communications, marketing or sales at bachelor level, or a master's in marketing.
• Experience in B2B sales and digital marketing required.
• Strong understanding of content management and social media.

Responsibilities

• Develop and implement digital marketing campaigns across multiple online channels.
• Monitor, analyze, and report on key performance metrics to optimize ROI.
• Manage social media platforms and engage with online communities.
• Collaborate with cross-functional teams to align strategies with business objectives.
• Use analytics tools to track performance and provide data-driven recommendations.

Skills

B2B sales

Content management

Digital marketing analytics

Online advertising sales

Sales

Social media

Education

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Bachelor's degree in Marketing

Bachelor's degree in Sales

Master's degree in Marketing

Certifications in Digital Marketing

Job description

Specialist - S&M - Digital Marketing

Job Description

Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Responsibilities

Develop and implement digital marketing campaigns across multiple online channels to drive brand awareness and customer engagement. Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI. Manage and maintain social media platforms, engaging with the online community to enhance brand presence. Conduct market research to identify emerging trends, opportunities, and audience insights. Collaborate with cross‑functional teams to ensure alignment of digital marketing strategies with business objectives. Utilize analytics tools to track campaign performance, identify areas for improvement, and make data‑driven recommendations. Stay updated with industry best practices, new digital platforms, and emerging marketing technologies to enhance campaign impact.

Qualifications

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications

Certified Digital Marketing Professional - Digital Marketing Institute Digital Marketing Institute, Google Ads Search Certification - Google Google, HubSpot Content Marketing Certification - HubSpot Academy HubSpot Academy

Required Skills

Business‑To‑Business (B2B) Sales, Content Management, Digital Marketing Analytics, Online Advertising Sales, Sales, Social Media

Language

English

Language Proficiency

Proficient - C2

Job Type

Regular

Remote Type

Hybrid

Work Shift

Evening Job (India)

Why join Genpact?

• Lead AI‑powered transformation – Drive innovation and solve real‑world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands‑on experience, mentorship, and world‑class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem‑solvers who push boundaries every day
• Thrive in a values‑driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.