Specialist - Marketing Operations & Effectiveness 4A

Genpact Ltd.; Mumbai; Hybrid; INR 800,000 - 1,200,000; Full time

Job summary

Genpact is seeking a Specialist - Marketing Operations & Effectiveness to drive digital marketing campaigns and measure impact across channels. You will collaborate with cross-functional teams and utilize analytics to optimize ROI.

This role offers a hybrid work arrangement in India and opportunities to work with AI-enabled marketing initiatives. The ideal candidate has strong data analysis, CRM, and KPI dashboard skills, plus experience with Salesforce, Excel, and Power BI.

Qualifications

• Bachelor-level education in business? marketing or communications.
• Relevant certifications in marketing and digital marketing capabilities.

Responsibilities

• Develop and execute digital marketing campaigns across multiple channels to drive traffic and engagement.
• Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI.
• Manage social media platforms and actively engage with the online community to enhance brand presence.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with cross-functional teams to ensure digital marketing strategies align with business objectives.
• Utilize analytics tools and digital platforms to track performance and inform data-driven decisions.
• Recommend and implement improvements to digital marketing campaigns and processes for continuous optimization.

Skills

Customer Analytics

Customer Communications

Customer Relationship Management (CRM)

Data Analysis

Data Loader

KPI Dashboards

Lead Management

Market Analytics

Microsoft Excel Automation

Microsoft Power BI

Reporting

Salesforce (Software)

Stakeholder Management

Education

Bachelor's Degree in Business Administration

Bachelor's Degree in Communications

Bachelor's Degree in Marketing

Bachelor's Degree in Sales

Masters in Marketing

APR - Accredited in Public Relations

Digital Marketing Institute Certification

Certified Marketing Executive (CME)

Udacity Digital Marketing Certificate

HubSpot Content Marketing Certification

Tools

Salesforce (Software)

Microsoft Excel

Microsoft Power BI

Job description

Specialist - Marketing Operations & Effectiveness Ready to turn bold ideas into real-world impact? At Genpact, we don't just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we're at the forefront of it. Genpacts AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies' most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels to drive traffic and engagement.
• Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI.
• Manage social media platforms and actively engage with the online community to enhance brand presence.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with cross-functional teams to ensure digital marketing strategies align with business objectives.
• Utilize analytics tools and digital platforms to track performance and inform data-driven decisions.
• Recommend and implement improvements to digital marketing campaigns and processes for continuous optimization.

Qualifications

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing, Certifications Accredited in Public Relations (APR) - Young Women's Christian Association (YWCA)Young Women's Christian Association (YWCA), Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Certified Marketing Executive (CME) - Software University (SoftUni)Software University (SoftUni), Digital Marketing Certificate Program - UdacityUdacity, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy

Required Skills

• Customer Analytics
• Customer Communications
• Customer Relationship Management (CRM)
• Data Analysis
• Data Loader
• KPI Dashboards
• Lead Management
• Market Analytics
• Microsoft Excel Automation
• Microsoft Power Business Intelligence (PBI)
• Reporting
• Salesforce (Software)
• Stakeholder Management

Additional Job Location - Job Type Regular Master Skill List - Marketing Operations & Effectiveness Remote Type - Hybrid Work Shift - Evening Job (India)

Why join Genpact?

• Lead AI-powered transformation - Drive innovation and solve real-world business challenges that matter
• Make an impact - Help global enterprises solve business challenges that matter
• Accelerate your career - Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

We're an agentic and advanced technology solutions company that runs mission-critical operations for the world's leading companies, while building and deploying the agentic products and technology that power those operations. Our teams bring deep expertise to shape what AI can do and change how businesses actually run. Join us to build the career you want - and be on it because you'll be in it. At Genpact, your expertise grows because you're inside the work. Whether you build AI systems or bring deep knowledge of how businesses run, you'll work on real challenges that change how the world's leading companies operate. There's a lot to learn here, and room to grow.