Specialist - Marketing Operations & Effectiveness 4A

3502 Servicios Internacionales De Atencion Al Cliente, Limitada; Mumbai; Hybrid; INR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Genpact is seeking a Specialist - Marketing Operations & Effectiveness in Mumbai, India, to lead digital marketing initiatives, analyze performance, and optimize campaigns across channels. The role emphasizes data-driven decision making, cross-functional collaboration, and active engagement with online communities.

Ideal candidates will have strong analytics, CRM, and marketing automation skills, with a focus on delivering measurable outcomes.

Qualifikationen

• Bachelor’s degree in business, marketing, communications or related field.
• Marketing/CRM analytics experience preferred.
• Strong data analysis and reporting skills required.

Aufgaben

• Develop and execute digital marketing campaigns across multiple channels to drive traffic and engagement.
• Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI.
• Manage social media platforms and engage with online communities to enhance brand presence.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Collaborate with cross-functional teams to align digital marketing with business objectives.
• Utilize analytics tools to track performance and inform data-driven decisions.
• Recommend and implement improvements to campaigns and processes.

Kenntnisse

Customer Analytics

CRM

Data Analysis

KPI Dashboards

Lead Management

Market Analytics

Microsoft Excel Automation

Microsoft Power BI

Salesforce (Software)

Stakeholder Management

Ausbildung

Bachelor's - Business Administration

Bachelor's - Communication

Bachelor's - Marketing

Bachelor's - Sales

Master's - Marketing

Tools

Salesforce (Software)

Microsoft Excel

Microsoft Power BI

Jobbeschreibung

Specialist - Marketing Operations & Effectiveness

Ready to turn bold ideas into real-world impact?

At Genpact, we don't just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we're at the forefront of it. Genpact's AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises.

Get to know us at genpact.com and on LinkedIn , YouTube , X , and Facebook .

Job Description

Responsibilities

• Develop and execute digital marketing campaigns across multiple channels to drive traffic and engagement.
• Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI.
• Manage social media platforms and actively engage with the online community to enhance brand presence.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with cross-functional teams to ensure digital marketing strategies align with business objectives.
• Utilize analytics tools and digital platforms to track performance and inform data-driven decisions.
• Recommend and implement improvements to digital marketing campaigns and processes for continuous optimization.

Qualifications

• Bachelors - Business Administration
• Bachelors - Communication
• Bachelors - Marketing
• Bachelors - Sales
• Masters - Marketing

Certifications

• Accredited in Public Relations (APR) - Young Women's Christian Association (YWCA)Young Women's Christian Association (YWCA)
• Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute
• Certified Marketing Executive (CME) - Software University (SoftUni)Software University (SoftUni)
• Digital Marketing Certificate Program - UdacityUdacity
• HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy

Required Skills

• Customer Analytics
• Customer Communications
• Customer Relationship Management (CRM)
• Data Analysis
• Data Loader
• KPI Dashboards
• Lead Management
• Market Analytics
• Microsoft Excel Automation
• Microsoft Power Business Intelligence (PBI)
• Reporting
• Salesforce (Software)
• Stakeholder Management

Language

• English (Required)
• English (Required)

Language Proficiency

• Proficient - C2

Job Type

• Regular

Master Skill List

• Marketing Operations & Effectiveness

Remote Type

• Hybrid

Work Shift

• Evening Job (India)

Why join Genpact?

• Lead AI-powered transformation - Drive innovation and solve real-world business challenges that matter
• Make an impact - Help global enterprises solve business challenges that matter
• Accelerate your career - Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.

Let's build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.