Specialist -Field marketing

greytHR; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

greytHR is seeking a dynamic Field Marketing Lead to drive growth across India and the Middle East. You will lead field marketing initiatives, collaborate with sales and product marketing, and oversee multi-channel campaigns spanning events, webinars, content, and digital ads.

The role requires 3–5 years in field marketing, strong leadership, data analytics, and excellent communication to influence stakeholders and partners. Based in Bengaluru with a focus on rapid pipeline generation.

Qualifications

• Minimum 3–5 years of field marketing experience in B2B/SaaS.
• Strong understanding of HR tech market in India, Middle East, and Asia.
• Proven leadership and team management skills.
• Excellent analytical abilities to drive data-driven decisions.
• Experience in developing and executing integrated marketing campaigns.
• Excellent communication and presentation skills.
• Thrives in a fast-paced, dynamic environment.

Responsibilities

• Develop and execute field marketing strategies to generate high-quality leads across India and the Middle East.
• Collaborate with sales to identify target accounts and tailor marketing campaigns.
• Utilize events, webinars, content marketing, and digital advertising to attract and engage prospects.
• Work with cross-functional teams to ensure integrated marketing efforts across regions.
• Analyze metrics to measure lead generation, conversion, and engagement; report insights.
• Communicate strategies and results to stakeholders and external partners.

Skills

Field marketing

Leadership

Analytics

Campaign management

Communication

Tools

Salesforce CRM

Marketing Cloud

Job description

About greytHR greytHR is a full-suite HRMS platform to expedite complex, recurring, and critical HR and payroll functions in a compliant and secure way. We are seeking dynamic and experienced individuals to lead our field marketing initiatives in the India Market and drive significant growth. This role will report to the Director - Field Marketing.

Key Responsibilities

• Pipeline Generation: Develop and execute comprehensive field marketing strategies to generate high-quality leads and fuel pipeline growth across India and the Middle East.
• Collaborate closely with the sales team to identify target accounts and tailor marketing campaigns accordingly.
• Utilize a variety of channels, including events, webinars, content marketing, and digital advertising, to attract and engage potential customers.

Integrated Marketing

• Collaborate with cross-functional teams, including sales, inside sales, product marketing, brand and operations to ensure seamless integration of marketing efforts across the regions.
• Develop and execute integrated marketing campaigns that leverage multiple channels to maximize impact.

Analytics and Data Reporting

• Utilize data analytics to measure the effectiveness of marketing initiatives and identify areas for improvement.
• Develop comprehensive reports on key metrics, including lead generation, conversion rates, and customer engagement.
• Leverage data-driven insights to form future marketing strategies.
• Track and analyze marketing metrics to optimize campaign performance and ROI.

Stakeholder Management

• Build strong relationships with key stakeholders, including sales leadership, product marketing, and executive teams across the regions.
• Effectively communicate marketing strategies and results to ensure alignment with business objectives.
• Collaborate with external partners and vendors to execute successful marketing campaigns.

Qualifications and Skills

• Proven track record in field marketing, with a minimum of 3-5 years of experience.
• Strong understanding of the HR technology industry and its target audience in India, Middle East, and Asia.
• Excellent leadership and team management skills.
• Strong analytical skills and ability to leverage data to drive decision-making.
• Experience in developing and executing integrated marketing campaigns.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment.

Mandatory Requirements

• Experience with Salesforce CRM and Marketing Cloud.
• Proven track record in B2B SaaS marketing.
• Experience in global marketing initiatives, specifically in India and the Middle East.

Why Join GreytHR

• Opportunity to work with a talented team of professionals.

Competitive Compensation and Benefits Package

A culture that values innovation, collaboration.