Solution Intelligence Specialist (Marketing Analytics)

Pineswift Technologies; Gurugram District; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Pineswift Technologies in Gurugram, India is seeking a Marketing Analytics Lead to partner with clients, translate data into actionable insights, and drive growth across campaigns.

You will analyze customer behavior, measurement frameworks, attribution, and ROI, while working with cross-functional teams to define KPIs and data requirements.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics, Analytics or related discipline.
• Experience in marketing analytics and customer analytics.
• Strong understanding of marketing strategy, campaign execution, customer behavior and performance measurement.
• Experience translating business problems into structured analytical work efforts.
• Strong ownership mindset and bias for action.
• Proficiency in analytical tools (SQL, Python, SAS etc.) and Excel; visualization tools is a plus.
• Strong problem-solving, storytelling, and executive communication skills.
• Ability to manage multiple priorities and work effectively with cross-functional internal and client teams.

Responsibilities

• Partner with clients to identify and structure marketing, customer, and growth-related business problems.
• Analyze customer behavior, campaign performance, product adoption, channel effectiveness, and marketing ROI.
• Develop solutions across customer segmentation, targeting, acquisition, engagement, cross-sell, retention, and customer lifetime value.
• Design campaign measurement frameworks, including test-and-control analysis, attribution, incremental lift, conversion, and ROI.
• Evaluate customer journeys and marketing funnels to identify leakage points and growth opportunities.
• Translate analytical findings into clear recommendations and actions for marketing and business leadership.
• Undertake implementation of attribution frameworks and tracking channel performance.
• Develop executive presentations and decision-support for client stakeholders.
• Work with a multi-shored client and internal teams to define data requirements, business rules, KPIs, and analytical methodologies.
• Lead or support client workstreams, including stakeholder discussions, delivery planning and executive presentations.
• Stay current on developments in digital marketing, personalization, experimentation, and marketing measurement.

Skills

Marketing analytics

Customer analytics

Ownership mindset

Storytelling

Executive communication

Prioritization

Education

Bachelor’s or Master’s degree in Marketing/Business/Economics/Statistics/Analytics

Tools

SQL

Python

SAS

Excel/Visualization tools

Job description

Hi

Greetings from Pineswift!!

Key Responsibilities

• Partner with clients to identify and structure marketing, customer, and growth-related business problems


• Analyze customer behavior, campaign performance, product adoption, channel effectiveness, and marketing ROI


• Develop solutions across customer segmentation, targeting, acquisition, engagement, cross-sell, retention, and customer lifetime value


• Design campaign measurement frameworks, including test-and-control analysis, attribution, incremental lift, conversion, and ROI


• Evaluate customer journeys and marketing funnels to identify leakage points and growth opportunities


• Translate analytical findings into clear recommendations and actions for marketing and business leadership


• Undertake implementation of attribution frameworks and tracking channel performance


• Develop executive presentations and decision-support for client stakeholders


• Work with a multi-shored client and internal teams to define data requirements, business rules, KPIs, and analytical methodologies


• Lead or support client workstreams, including stakeholder discussions, delivery planning and executive presentations


• Stay current on developments in digital marketing, personalization, experimentation, and marketing measurement

Required Qualifications

• Bachelor’s or master’s degree in Marketing, Business, Economics, Statistics, Analytics or a related discipline


• Experience in marketing analytics and customer analytics


• Strong understanding of marketing strategy, campaign execution, customer behavior and performance measurement


• Experience translating business problems into structured analytical work efforts


• Strong ownership mindset and bias for action


• Proficiency in analytical tools (SQL, Python, SAS etc.) and Excel, visualization tools is a plus


• Strong problem-solving, storytelling, and executive communication skills


• Ability to manage multiple priorities and work effectively with cross-functional internal and client teams