Customer Insight and Marketing Analytics Specialist

Accenture India Private Limited; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Accenture is seeking a Customer Insight Marketing & Customer Performance Specialist to enable data-driven decision making for Brand Marketing. You will deliver actionable insights from customer data, build scalable reporting, and support campaign measurement with advanced analytics and visualization.

The role focuses on translating business problems into analytical solutions, delivering scalable dashboards, and partnering with marketing teams to drive ROI and performance across channels in a

Qualifications

• 5 to 8 years of experience in decision science or analytics
• Experience in retail marketing research and customer experience research
• Strong storytelling and written communication
• Proficiency in SQL for data extraction
• Experience with marketing analytics and performance measurement

Responsibilities

• Generate actionable insights from customer and behavioral datasets
• Create marketing dashboards and executive reporting packs
• Analyze campaign effectiveness across paid, owned, and earned channels
• Partner with marketing teams for planning and forecasting
• Ensure data accuracy and usability for stakeholders

Skills

Analytical skills

Storytelling

Market Research

Customer Experience Research

Retail domain

SQL

Power BI

Tableau

Marketing analytics

Campaign data

Communication skills

Data visualization

Tools

Power BI

Tableau

Job description

I&F Decision Sci Practitioner Senior Analyst Skill required: Delivery - Customer Insight & Marketing Analytics Designation: I&F Decision Sci Practitioner Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.We’re Accenture Marketing Operations. We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.

The Customer Insight Marketing & Customer Performance Specialist (L9) will play a critical role in enabling data-driven decision making for Brand Marketing.

The role focuses on delivering actionable insights, building scalable reporting solutions, and supporting campaign effectiveness measurement through advanced analytics and visualization.

What are we looking for?

• Strong analytical and problem-solving capabilities and storyteller
• Expert in Market Research, Customer Experience Research
• Worked in Retail domain
• Ability to translate business problems into analytical solutions
• Strong written and communication skill
• Expertise in marketing research, customer experience research & insights
• Intermediate SQL for data extraction and transformation
• Must have Retail domain experience for at least 2-3 years
• 5–7 years of experience in retail marketing research, customer experience research & insights
• Experience working with large datasets and marketing performance data
• Exposure to retail or media analytics
• Exposure to marketing analytics and performance measurement is preferred
• Worked on BI tools Power BI. Tableau is preferred
• Experience working with campaign data, advertiser metrics, or marketing datasets preferred

Roles and Responsibilities:

• Generate actionable insights using customer and behavioral datasets
• Carry out Market research and Competitor trends analysis/studies
• Create clear, concise executive reporting packs
• Translate complex data into simple, business-friendly narratives
• Build, maintain, and enhance marketing dashboards
• Ensure data accuracy, consistency, and usability for business stakeholders
• Analyze campaign effectiveness across paid, owned, and earned channels
• Identify performance drivers, optimization opportunities, and ROI insights
• Partner with marketing teams to provide analytics inputs for planning and forecasting
• Support test-and-learn frameworks and measurement roadmaps