Specialist - Marketing Intelligence

Excelsis Group; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Excelsis Group is seeking a data analytics professional to collect, analyze, and interpret data using BI tools and dashboards. The role involves market analytics, market intelligence research, and competitor analysis to support product positioning and sales strategies.

You will prepare reports and dashboards for internal and external stakeholders, maintain data accuracy, and collaborate with leadership and sales to keep action plans aligned.

Qualifications

• Knowledge of business analysis methods and tools.
• Understanding of business systems and domains.
• Requirements gathering and documentation.
• Data analysis and reporting.
• Process improvement and optimization.

Responsibilities

• Collect, analyze, and interpret data using BI tools and dashboards.
• Perform market analytics to identify trends, opportunities, and risks across industries and regions.
• Conduct market intelligence research to support product positioning and market penetration.
• Execute competitor analysis on products, pricing, positioning, and GTM strategies.
• Provide insights to leadership and sales to shape sales and marketing plans.
• Prepare reports, presentations, and dashboards for stakeholders.
• Maintain databases with data accuracy and consistency.
• Monitor market dynamics and align with Sales action plans.
• Develop and maintain automated BI dashboards and MIS reports.
• Assist in forecasting, budgeting, and planning through historical trends and credible projections.
• Answer business queries from leadership and cross-functional teams.
• Analyze customer behavior for targeting and segmentation.
• Assist pricing strategies via benchmarking and market analysis.
• Track market share, product performance, and channel effectiveness.
• Translate business requirements into analytical insights.
• Ensure data governance and documentation for analytics processes.
• Segment customers and identify key accounts per territory.
• Maintain contact details for decision-makers.

Skills

BI dashboards

Market analytics

Data analysis

Requirements gathering

Stakeholder engagement

Communication

Problem solving

Team collaboration

Process optimization

Curiosity

Tools

BI tools

Job description

Responsibilities

• Collecting, analyzing, and interpreting data using Business Intelligence (BI) tools and dashboards
• Performing market analytics to identify trends, opportunities, and risks across industries and regions
• Conducting market intelligence research, including SWOT analysis, customer segmentation, competitor analysis, industry trends, risk identification, and proposing risk mitigation methods to support product positioning and market penetration
• Executing competitor analysis by analyzing competitors products, pricing, positioning, and go-to-market strategies
• Supporting leadership and sales teams by providing insights to develop effective sales and marketing strategies
• Preparing reports, presentations, and dashboards for internal and external stakeholders
• Maintaining databases and ensuring data accuracy and consistency
• Monitoring and analyzing market dynamics and providing inputs to Sales to ensure action plans remain updated and aligned
• Developing and maintaining automated BI dashboards and MIS reports for periodic business reviews
• Providing insights for sales forecasting, budgeting, and planning activities by analyzing historical trends and reviewing future projections from credible sources
• Conducting analysis to answer business queries from leadership and cross-functional teams
• Analyzing customer behavior, segmentation, and buying patterns to support targeted sales strategies
• Assisting in defining pricing strategies through competitive benchmarking and market analysis
• Tracking market share, product performance, and channel effectiveness
• Collaborating with stakeholders to gather business requirements and translate them into analytical insights
• Ensuring data governance, quality checks, and documentation for analytics processes
• Preparing a list of current and potential customers for each territory, segmentizing the market, and defining key accounts
• Preparing and maintaining a database of contact details for decision-makers

Knowledge Experience Requirement

• Business analysis methods and tools
• Understanding of business systems and domains
• Requirements gathering and documentation
• Data analysis and reporting
• Process improvement and optimization
• Strong communication and coordination skills
• Analytical problem-solving ability
• Stakeholder engagement
• Alignment with business strategy
• Excellent analytical thinking and problem-solving skills
• Excellent communication and attention to detail
• Adaptable and flexible approach
• Entrepreneurial mindset and openness to different ideas and cultures
• Strong customer focus with an enthusiastic and professional approach
• Ability to work under time pressure and meet deadlines
• Ability to integrate smoothly into an existing team and encourage knowledge sharing among colleagues
• Curiosity and commitment to continuous learning
• Ethical behavior and professionalism

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.