Solution Intelligence Specialist (Marketing/Customer Analytics)

MantriAI; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

MantriAI is seeking a Solution Intelligence Specialist – Marketing Analytics in Gurugram, India. The role focuses on customer acquisition, engagement, retention, cross-sell, and marketing effectiveness through advanced analytics and actionable insights.

Work mode is Work from Office, Monday–Friday, with hours 2:00 PM–11:00 PM IST. Requires 5–8 years in Marketing Analytics and strong SQL, Python, SAS, and Excel skills.

Qualifications

• 5–8 years of experience in Marketing Analytics / Customer Analytics.
• Strong understanding of marketing strategy, campaign execution, and performance measurement.
• Experience translating business problems into structured analytical solutions.
• Experience working with cross-functional and client-facing teams.
• Strong ownership and ability to manage multiple priorities.

Responsibilities

• Identify and structure marketing, customer, and growth-related problems with clients.
• Analyze customer behavior, campaign performance, product adoption, channel effectiveness, and ROI.
• Develop analytics solutions across segmentation, targeting, acquisition, engagement, cross-sell, and retention.
• Design campaign measurement frameworks covering attribution, lift, conversion, and ROI.
• Translate analytical findings into clear business recommendations for marketing leadership.
• Lead client workstreams, delivery planning, and executive presentations.

Skills

Marketing Analytics

Client-facing

Data-driven problem solving

Education

Bachelor’s or Master’s in Marketing/Analytics

Tools

SQL

Python

SAS

Excel

Job description

About the job

Solution Intelligence Specialist – Marketing Analytics

Location: Gurgaon/Gurugram, India
Work Mode: Work from Office | Monday–Friday
Timing: 2:00 PM – 11:00 PM IST
Experience: 5–8 Years
Employment Type: Full Time

About the Client

MantriAI is the Search Partner for this full-time Marketing Analytics opportunity with a leading financial management and analytics organization with a global presence. The client leverages Big Data and Advanced Analytics to drive customer insights, business growth, and data-driven decision-making.

Role Overview

We are looking for a Marketing Analytics professional who combines strong marketing domain knowledge with data-driven problem-solving and client-facing consulting skills. The role will focus on customer acquisition, engagement, retention, cross-sell, and marketing effectiveness through advanced analytics and actionable business insights.

Key Responsibilities

• Partner with clients to identify and structure marketing, customer, and growth-related business problems.
• Analyze customer behavior, campaign performance, product adoption, channel effectiveness, and marketing ROI.
• Develop analytical solutions across customer segmentation, targeting, acquisition, engagement, cross-sell, retention, and customer lifetime value.
• Design campaign measurement frameworks covering test/control analysis, attribution, incremental lift, conversion, and ROI.
• Evaluate customer journeys and marketing funnels to identify leakage points and growth opportunities.
• Translate analytical findings into clear business recommendations for marketing and business leadership.
• Implement attribution frameworks and track channel performance.
• Develop executive presentations and decision-support materials for client stakeholders.
• Work with internal and client teams to define data requirements, business rules, KPIs, and analytical methodologies.
• Lead or support client workstreams, stakeholder discussions, delivery planning, and executive presentations.
• Stay updated on digital marketing, personalization, experimentation, and marketing measurement practices.

Requirements

• 5–8 years of experience in Marketing Analytics / Customer Analytics.
• Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics, Analytics, or a related field.
• Strong understanding of marketing strategy, campaign execution, customer behavior, and performance measurement.
• Experience translating business problems into structured analytical solutions.
• Strong hands‑on experience with SQL, Python, SAS, and Excel.
• Experience with visualization/BI tools is a plus.
• Strong analytical thinking, problem‑solving, storytelling, and executive communication skills.
• Experience working with cross-functional and client‑facing teams.
• Strong ownership and ability to manage multiple priorities.

Key Skills

Marketing Analytics | Customer Analytics | Customer Segmentation | Campaign Analytics | Customer Journey | Funnel Analysis | Marketing ROI | Attribution | Experimentation | Cross-sell | Retention | Customer Lifetime Value | SQL | Python | SAS | Excel

Note: This is a Gurugram-based Work-from-Office opportunity, Monday–Friday, with working hours from 2:00 PM to 11:00 PM IST.