Social Media & Website Content Manager – Asia

Indo-French Chamber of Commerce & Industry; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

The Indo-French Chamber of Commerce & Industry in Bengaluru seeks a Social Media & Website Content Manager – Asia to lead digital visibility and content across Asian markets. You will develop SEO strategies, manage website content, and drive B2B social campaigns to boost qualified traffic and brand authority.

Candidates should have 2–5 years in digital marketing, experience with WordPress, Google Analytics, and multinational collaboration. Fluency in English; French a plus.

Qualifications

• 2–5 years of experience in digital marketing, SEO, social media management or content marketing.
• Experience managing website content through a CMS (WordPress or similar platforms).
• Proven experience in SEO strategy, content optimization and digital visibility development.
• Experience managing social media platforms and digital campaigns.
• Familiarity with analytics and performance monitoring tools (Google Analytics, social media insights, etc.).
• Strong interest in industrial technologies, engineering or manufacturing sectors.
• Ability to work effectively in an international and multicultural environment.

Responsibilities

• Define and implement the company’s B2B social media strategy across Asian markets.
• Plan and execute social media campaigns aligned with marketing and business development objectives.
• Manage and develop the company’s presence on professional and regional platforms.
• Create and publish engaging content to increase brand visibility, engagement and audience growth.
• Build and manage a professional community across digital platforms and industry forums.
• Manage and develop the company’s presence on major Asian platforms: WeChat & Weibo (China), Line (Japan), TikTok Asia.

Skills

Digital marketing

SEO

Social media management

Content marketing

CMS WordPress

Analytics

Multicultural teamwork

Tools

WordPress CMS

Google Analytics

Job description

SOCIAL MEDIA & WEBSITE CONTENT MANAGER – ASIA

Industry – Manufacturing

Department - Marketing

Language Fluency – English (written & spoken), French is an added advantage

Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai

Reports To - Regional Marketing Manager, Asia

About the Company – Global player in Prototype Manufacturing & Low-Volume Production in

plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space

With multiple subsidiaries, production sites, R&D centers and sales offices across Europe and

Asia, the organisation is pursuing an ambitious international growth strategy driven by digital

marketing, local market penetration and brand authority.

Job Summary – Responsible for managing and developing the organisation's digital visibility,

website content and social media presence across Asian markets. Your mission will be to increase

the company’s online visibility, generate qualified traffic and support business development

through high-value digital content adapted to Asian audiences. You will play a key role in

developing the company’s SEO strategy, website content and B2B social media communication

across Asia.

• Define and deploy a multi-country SEO strategy for Asian markets through strategic keyword research
  
• Improve the company’s organic visibility on search engines across Asia
  
• Implement net linking initiatives, including the development and execution of a backlink acquisition strategy
  
• Monitor SEO performance and continuously optimize content
  
• Identify opportunities to strengthen the company’s digital positioning in Asian markets
  

Website Content Management – Asia

• Publish and manage localized content on Asian versions of the company website
  
• Maintain a publishing rhythm of three content publications per week
  
• Ensure proper content structure and basic SEO optimization
  
• Monitor website performance and engagement metrics
  

Social Media Management – Asia

• Define and implement the company’s B2B social media strategy across Asian markets
  
• Plan and execute social media campaigns aligned with marketing and business development objectives
  
• Manage and develop the company’s presence on professional and regional platforms
  
• Create and publish engaging content to increase brand visibility, engagement and audience growth
  
• Build and manage a professional community across digital platforms and industry forums
  
• Manage and develop the company’s presence on major Asian platforms:
  • WeChat & Weibo (China)
  • Line (Japan)
  • TikTok Asia

Responsibilities also include:

• Planning and scheduling social media content calendars
  
• Adapting messaging for each country and platform
  
• Monitoring engagement, reach and performance metrics
  
• Producing social media analytics and performance reports
  
• Continuously optimizing content and campaigns to improve visibility and audience reach
  

Paid Social Campaigns

Manage paid campaigns on regional platforms:

• WeChat Ads & Weibo Ads
• Line Ads
• Naver Ads

• Optimize campaign targeting and budgets
  
• Track campaign performance and ROI
  

Website Content Creation & Optimization

• Develop and manage the editorial content calendar
  
• Enrich and update static website pages (services, industries, business units, etc.)
  
• Write high-value articles, including technical and educational content
  
• Produce customer case studies and success stories
  
• Continuously improve SEO performance and user experience
  
• Conduct technology and industry monitoring across Asian markets
  
• Analyze competitors’ digital strategies and positioning
  
• Identify opportunities for differentiation and growth
  
• Provide strategic recommendations to improve digital performance
  

Cross-Regional Coordination

• Work closely with the European marketing team
  
• Align regional content execution with the global marketing strategy
  
• Provide feedback on local market trends, user behavior and terminology
  
• Contribute to improving AI-assisted content workflows
  

Required Knowledge & Skills –

• 2–5 years of experience in digital marketing, SEO, social media management or content marketing
  
• Experience managing website content through a CMS (WordPress or similar platforms)
  
• Proven experience in SEO strategy, content optimization and digital visibility development
  
• Experience managing social media platforms and digital campaigns
  
• Familiarity with analytics and performance monitoring tools (Google Analytics, social media insights, etc.)
  
• Strong interest in industrial technologies, engineering or manufacturing sectors
  
• Ability to work effectively in an international and multicultural environment