Web Developer & Digital Marketing Executive

New Bharat Impex; New Delhi; On-site; INR 500,000 - 700,000; Full time

Job summary

New Bharat Impex is seeking a Web Developer & Digital Marketing Executive to manage and enhance the company website and online presence. You will handle website development, SEO, social media, content updates, online lead generation, and digital promotion across Instagram, LinkedIn, and Facebook.

The role requires hands-on skills in WordPress, HTML/CSS, JavaScript, SEO, analytics, and content creation, with a focus on international markets such as rice export opportunities.

Qualifications

• Bachelor's degree or diploma in Computer Science, IT, Web Development, Digital Marketing, or a related field.
• 16 years of relevant experience preferred.

Responsibilities

• Develop, maintain, and update the company's official website.
• Create responsive web pages and product landing pages for international/export markets.
• Manage SEO, keywords, metadata, and image optimization.
• Grow online presence via Instagram, LinkedIn, Facebook with consistent branding.
• Create and edit graphics, banners, and promotional content using Canva/Photoshop/Figma/CapCut.
• Coordinate with sales to generate online leads and support digital campaigns.
• Track performance with analytics and adjust strategies for lead generation.

Skills

HTML5 & CSS3

JavaScript

WordPress

CMS

Responsive design

SEO basics

Google Analytics

Google Search Console

API basics

Git/version control

Education

Bachelor's degree in CS/IT/Web Marketing

Tools

Canva

Photoshop

Figma

CapCut

Photoshop

CapCut

WordPress

MySQL

Git

Job description

Role Overview

We are looking for a Web Developer & Digital Marketing Executive to manage and improve our company's website and online presence.

The candidate will be responsible for website development and maintenance, SEO, social media management, content updates, online lead generation, and digital promotion across Instagram, LinkedIn, and Facebook.

Experience in the rice, food, agriculture, FMCG, manufacturing, or export industry will be an added advantage.

Key Responsibilities:

1. Website Development & Management

• Develop, maintain, and update the company's official website.
• Create responsive and mobile-friendly web pages.
• Add and update rice products, product specifications, images, brochures, certifications, and company information.
• Create product landing pages and pages for international/export markets.
• Maintain website content, menus, banners, forms, and product catalogs.
• Improve website speed, performance, security, and user experience.
• Manage website hosting, domain, SSL, DNS, backups, and basic technical issues.
• Troubleshoot and resolve website bugs and errors.
• Ensure the website works properly across desktop, mobile, and major browsers.
• Integrate contact forms, WhatsApp, email, CRM, Google Maps, and other required business tools.

2. SEO & Online Visibility

• Implement on-page and technical SEO.
• Manage keywords, meta titles, descriptions, headings, URLs, and image optimization.
• Monitor website performance using Google Analytics and Google Search Console.
• Improve organic search rankings and website traffic.
• Create SEO-friendly product and industry content.
• Monitor competitors and identify opportunities to improve online visibility.
• Support international SEO for rice export markets.

3. Social Media Management

Manage and maintain the company's official:

• Instagram
• LinkedIn
• Facebook

Responsibilities include:

• Create and publish regular posts, reels, stories, videos, and promotional content.
• Promote rice products, brands, packaging, quality standards, certifications, factory activities, exhibitions, and company achievements.
• Maintain consistent company branding across all social media platforms.
• Schedule posts and manage the social media content calendar.
• Monitor comments, messages, and customer interactions.
• Respond to basic inquiries and forward business leads to the sales/export team.
• Track followers, reach, engagement, website traffic, and leads.
• Support Facebook and Instagram advertising campaigns.
• Use LinkedIn to promote B2B business opportunities and connect with importers, distributors, wholesalers, and international buyers.

4. Content & Creative Work

• Prepare website and social media content.
• Create basic graphics, banners, product creatives, and promotional materials.
• Edit basic images and videos for social media.
• Use tools such as Canva, Photoshop, Figma, CapCut, or similar software.
• Coordinate with management and sales teams to collect product information and promotional material.
• Maintain a professional visual identity for the company online.

5. Lead Generation & Digital Marketing

• Generate business inquiries through the website and social media.
• Develop landing pages for marketing campaigns.Promote products to domestic and international markets.
• Support digital campaigns targeting rice importers, distributors, wholesalers, and retailers.
• Track website and social-media-generated inquiries.
• Coordinate with the sales/export team for follow-up on online leads.

Required Technical Skills

• HTML5 and CSS3.
• JavaScript.
• WordPress/CMS.
• Basic PHP and MySQL knowledge.
• Responsive web development.
• Website hosting and domain management.
• Basic SEO.
• Google Analytics and Google Search Console.
• Basic knowledge of APIs and third-party integrations.
• Basic website security and backup practices.
• Familiarity with Git/version control is preferred.

Digital Marketing & Social Media Skills

• Instagram management.
• Facebook Page and Meta Business Suite management.
• LinkedIn company-page management.
• Social media content creation.
• Social media scheduling.
• Basic Meta Ads knowledge.
• SEO and keyword research.
• Google Ads knowledge is an advantage.
• Lead generation and conversion optimization.
• Canva/Photoshop/Figma/CapCut or similar tools.

Qualifications

• Bachelor's degree or diploma in Computer Science, IT, Web Development, Digital Marketing, or a related field.
• 16 years of relevant experience preferred.
• Candidates with strong practical skills and a good portfolio may also be considered.