Senior Project Manager (Online Retail Producer)

Maker Lab; Gurugram District; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A marketing agency is seeking an operational leader to manage digital content execution across the APAC region for a leading technology company. This role requires extensive experience in web content management and e-commerce operations, ensuring accurate and localized digital storefronts. Candidates should possess strong program management skills, experience with AI tools, and exceptional communication abilities. Responsibilities include overseeing the launch of digital content, managing cross-functional approvals, and integrating AI-driven workflows.

Qualifications

• 6+ years in digital production, web content management, or e-commerce operations.
• Experience in consumer electronics or high-traffic retail environment.
• Strong program management capabilities and organizational skills.

Responsibilities

• Manage entire digital content execution cycle for product launches.
• Lead coordination of approvals from marketing and product teams.
• Ensure digital content aligns with design and functional specs.

Skills

Digital production

Web content management

Project management

Stakeholder management

AI integration

Education

BA/BS degree or equivalent experience

Tools

Content Management System (CMS)

Smartsheet

Job description

Grounded in a talent‑centric mindset, Maker Lab is a marketing agency designed to build decentralised technology‑led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross‑functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies – from measurement & analytics to content production.

Role Summary:

We’re excited to support our client, a leading technology company. You are the operational backbone of their digital retail presence across the APAC region, with a specific focus on 1P and 3P online environments. You bridge the gap between Strategic Product Launches and Flawless Digital Execution, ensuring that every web asset, product page, and digital storefront is accurate, localised, and ready for the world. You will act as the guardian of the online customer experience, orchestrating complex workflows across DTC and non‑DTC models to deliver premium, high‑stakes consumer journeys at scale. This role requires you to work in an APAC‑friendly time zone, starting at 5:30 a.m. IST.

Launch Program Management & Timeline Leadership

• End-to-End Launch Management: Program manage the entire digital content execution cycle for New Product Introduction (NPI) launches across APAC markets
• Timeline Ownership: Establish and enforce the launch calendar, ensuring development, review, and staging are completed to meet the fixed Day 1 deadline
• Risk Mitigation: Proactively identify and elevate potential roadblocks; act as a problem solver to implement effective cross‑functional solutions
• Cross‑Functional Sign‑offs: Lead the coordination of approvals from Local Marketing, Regional Product Managers, and Legal/Policy teams, ensuring all formal sign‑offs are documented prior to publication

1P Digital Content Operations & CMS Expertise

• CMS Development: Independently leverage Content Management System (CMS) tools to build content pages from scratch, incorporating global core assets with local market nuances
• Subject Matter Expert (SME): Serve as the internal authority on CMS tools, staying informed on enhancements and providing best practices to the broader team
• Tool Advocacy: Partner with Martech, Product, and Engineering teams to share insights that drive tool improvements and scale global execution processes
• Defect Management: Act as the first line of defence for digital quality, managing the triage of bugs and content issues for rapid resolution prior to go‑live

Digital Quality Assurance & Validation

• Staging & Accuracy: Conduct rigorous milestone‑based reviews to validate content accuracy and functional fidelity; ensure final content reflects approved specifications
• Visual QA (VQA): Lead the VQA process to ensure digital content aligns perfectly with design mockups across all devices and local variations
• Internal Testing: Facilitate "dog‑fooding" sessions to solicit internal feedback, catching edge‑case issues to guarantee a smooth consumer launch

3P Partner Strategy & Localization

• Toolkit Localisation: Lead the adaptation of Digital Retail Toolkits for 3P partners, ensuring high‑fidelity content is packaged and optimised for external retailers
• Partner Asset Management: Build and maintain regional retail playbooks and manage asset sharing via the Partner Marketing Hub
• Onboarding: Run partner onboarding programs to guide external stakeholders on launch asset adaptation and execution

Process Innovation & AI Integration

• Workflow Revolution: Integrate AI tools to automate localisation checks, rapid 3P asset resizing, and smart‑content auditing
• Efficiency: Implement AI‑driven workflows to reduce manual VQA time and significantly increase speed‑to‑market

You:

• BA/BS degree or equivalent experience
• 6+ years in digital production, web content management, or e‑commerce operations, specifically within consumer electronics or a high‑traffic retail environment
• Comfortable working within complex, highly evolving internal Content Management Systems (CMS)
• Strong program management capabilities and highly organized, coupled with excellent stakeholder management and partnership capacity. Detail‑orientation is required.
• Expertise in project management methodologies (Smartsheet) and tools. You love a well‑organised spreadsheet and methodically maintained trackers
• Flexibility and ability to work under ambiguity and uncertainty. Able to work in a fast‑paced, deadline‑driven, and techy work environment
• Demonstrated experience or strong aptitude for integrating AI tools into project workflows. Familiarity with Google AI tools will be highly favourable
• High energy and a go‑getter attitude coupled with a flexible mindset, teamwork and dedication to the project success
• Exceptional verbal and written English communication and presentation skills