Social Media Strategist Experience

Flexi P2p; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

ESOPs for long-term wealth creation

Job summary

FlexiP2P in Mumbai is seeking a Social Media Strategist with 2+ years of experience to develop and execute a comprehensive social media strategy that enhances brand awareness and customer engagement. You will define KPIs, create content across LinkedIn, Twitter, Facebook, Instagram and YouTube, and plan targeted campaigns for lead generation and borrower acquisition.

Collaboration with marketing, sales and product teams is essential.

Qualifications

• 2+ years of experience in social media management in fintech/financial services.
• Expertise across Facebook, Twitter, LinkedIn, Instagram and emerging platforms.
• Strong knowledge of SEO, web analytics, and performance tracking.
• Content creation, audience research, and buyer persona development.
• Strong understanding of social media KPIs and best practices for financial services.

Responsibilities

• Develop, implement, and manage a comprehensive social media strategy for FlexiP2P to enhance brand awareness and engagement.
• Define and track key social media KPIs to measure campaign effectiveness and drive improvements.
• Create and manage corporate pages on LinkedIn, Twitter, Facebook, Instagram, and YouTube.
• Develop compelling content strategies including graphics, videos, blogs, and infographics for fintech audiences.
• Plan and execute targeted social media campaigns for lead generation, investor engagement, and borrower acquisition.
• Monitor trends, engagement metrics, and audience insights to optimize content strategy.
• Collaborate with digital marketing, sales, and product teams to align social media with business goals.
• Track and analyze SEO performance to expand organic reach.

Skills

Social media management

Content creation

SEO & analytics

Copywriting

Influencer outreach

Fintech marketing

Tools

Buffer

HubSpot

Canva

Job description

Role: Social Media Strategist Skill: Digital Marketing & Brand Strategy Experience: 2+ years Location: Mumbai – Onsite

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy for FlexiP2P to enhance brand awareness and customer engagement.
• Define and track key social media KPIs to measure the effectiveness of campaigns and make data-driven improvements.
• Create and manage corporate pages on platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube .
• Develop compelling and engaging content strategies , including graphics, videos, blogs, and infographics tailored to the P2P lending audience.
• Plan and execute targeted social media campaigns for lead generation, investor engagement, and borrower acquisition.
• Monitor and analyze social media trends, engagement metrics, and audience insights to optimize content strategy.
• Use social media marketing tools such as Buffer, HubSpot, Canva , and automation tools for post scheduling and campaign management.
• Work closely with digital marketing, sales, and product teams to align social media efforts with business goals.
• Track and analyze SEO performance to ensure content optimization and organic reach.
• Manage and enhance chatbot interactions for customer inquiries and lead generation .
• Oversee engagement with influencers, financial bloggers, and content creators to amplify brand visibility.
• Stay updated with the latest trends in fintech, P2P lending, and digital marketing best practices .

Key Skills Requirement – Must Have

• 2+ years of experience in social media management, preferably in the fintech or financial services sector.
• Strong expertise in Facebook, Twitter, LinkedIn, Instagram, and emerging platforms .
• Practical knowledge of SEO, web traffic analytics, and performance tracking .
• Experience with content creation, audience research, and buyer persona development .
• Strong understanding of social media KPIs and best practices for financial services marketing.
• Excellent communication, storytelling, and copywriting skills .

Key Skills Requirement – Good to Have

• Familiarity with social listening tools and sentiment analysis techniques.
• Knowledge of paid social media advertising and lead generation campaigns .
• Understanding of fintech audience behavior and investor engagement strategies .
• Basic knowledge of web design, UI/UX principles, and branding guidelines .
• Competitive salary as per industry standards, with performance-based bonuses.
• ESOPs for long-term wealth creation.
• Work with a fast-growing fintech startup disrupting the P2P lending space.
• Exposure to cutting-edge digital marketing strategies in the financial industry .
• Collaborative and innovation-driven work culture.