Social Media Manager

Bonanza Portfolio Limited; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bonanza Portfolio Limited is seeking a dynamic Social Media Manager to lead our presence in stock broking and financial services. You will craft engaging financial content, drive customer engagement, and run digital campaigns to support growth and client acquisition.

Responsibilities include developing social strategies, managing LinkedIn, Instagram, X, YouTube, Telegram, coordinating with research and marketing teams, and ensuring SEBI compliance across all posts.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Marketing, Finance, or related field.
• 5–10 years of experience in social media management in stock broking/financial services.
• Strong knowledge of stock markets, trading, investments, and financial products.
• Hands-on experience with social media management and analytics tools.
• Excellent content writing and communication skills.
• Knowledge of SEBI advertising guidelines and financial services compliance (advantage).

Responsibilities

• Develop and execute social media strategies aligned with marketing objectives.
• Manage presence across LinkedIn, Instagram, Facebook, X, YouTube, Telegram.
• Create and maintain a content calendar in coordination with research, product, and marketing teams.
• Ensure consistent brand messaging across all social media channels.
• Plan and execute organic and paid campaigns to drive engagement and leads.
• Monitor conversations and engage with followers; address queries promptly.
• Track performance metrics and prepare monthly reports.

Skills

Social media management

Content creation

Analytics

Campaign optimization

Communication

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn

Instagram

X (Twitter)

YouTube

Facebook

Telegram

Job description

We are seeking a dynamic and creative Social Media Manager to lead our social media presence and strengthen our brand positioning in the stock broking and financial services industry. The ideal candidate should have experience in managing social media platforms, creating engaging financial content, driving customer engagement, and executing digital campaigns that support business growth and client acquisition.

Key Responsibilities

• Develop and execute social media strategies aligned with the company's marketing and business objectives.
• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, Telegram, and other relevant platforms.
• Create and maintain a social media content calendar in coordination with research, product, and marketing teams.
• Ensure consistent brand messaging and communication across all social media channels.

Content Development

• Create engaging content related to stock markets, trading, investments, mutual funds, IPOs, market updates, financial education, and company products.
• Coordinate with graphic designers, video editors, and content writers to develop high-quality creatives, reels, videos, infographics, and educational content.
• Convert research reports, market insights, and financial updates into user-friendly social media content.
• Ensure compliance with SEBI and exchange regulations in all published content.

Campaign Management

• Plan and execute organic and paid social media campaigns to increase brand awareness, engagement, and lead generation.
• Manage product launches, webinars, investor awareness campaigns, and promotional activities through social media channels.
• Optimize campaigns based on performance metrics and business goals.

Community Engagement

• Monitor social media conversations, comments, messages, and customer queries.
• Build and maintain a strong online community by engaging with followers and addressing customer concerns promptly.
• Collaborate with customer support and business teams to resolve escalated social media issues.

Analytics & Reporting

• Track and analyze social media performance metrics, including reach, engagement, follower growth, lead generation, and conversions.
• Prepare monthly performance reports and recommend improvement strategies.
• Monitor competitor activities and industry trends to identify opportunities and best practices.

KPIs

• Engagement rate
• Reach and impressions
• Lead generation and conversion metrics
• Website traffic from social channels
• Campaign ROI
• Brand sentiment and customer engagement

Qualifications

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Marketing, Finance, or a related field.
• 5–10 years of experience in social media management, preferably in Stock Broking, Financial Services, Wealth Management, Fintech, or Capital Markets.
• Strong understanding of stock markets, trading, investments, and financial products.
• Hands-on experience with social media management and analytics tools.
• Excellent content writing and communication skills.
• Knowledge of paid social media advertising and campaign optimization.
• Experience in managing LinkedIn, Instagram, X (Twitter), YouTube, and other social media platforms.
• Familiarity with SEBI advertising guidelines and financial services compliance requirements will be an added advantage.
• Creativity and storytelling ability
• Strategic thinking
• Project management and multitasking
• Ability to work in a fast-paced environment