Social Media Manager - Organic Growth & Content Strategy

Zyoin; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Zyoin is seeking a dynamic Social Media Manager (Organic) to lead end-to-end organic social media and podcast initiatives, with a focus on growth, storytelling, and community engagement for finance/fintech audiences.

You will drive content planning, mentor the in-house team, coordinate with external agencies, and track KPIs to optimize performance across platforms.

Qualifications

• 6+ years of experience in organic social media strategy, preferably from a digital/creative agency background.
• Strong understanding of finance, fintech, and investment audiences.
• Proven experience in content creation, storytelling, and digital engagement.
• Experience in leading teams and managing external agencies.
• Excellent communication, writing, and content strategy skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute organic social media strategy aligned with brand and business objectives.
• Strengthen brand voice through storytelling, thought leadership, and engagement across platforms.
• Lead content planning, creation, and publishing, including reels, videos, carousels, and posts.
• Manage end-to-end execution of organic campaigns and track performance.
• Own management of the brand podcast, including planning, guest coordination, and amplification.
• Lead and mentor in-house social media team for consistent, creative, and timely delivery.
• Coordinate with creative agencies to ensure brand alignment and quality output.
• Build and engage online communities through active interaction and conversations.
• Track KPIs using various analytics tools, analyze audience behavior, and optimize content strategy.
• Stay updated on social media trends, identify opportunities for experimentation and growth.
• Manage partnerships with influencers, creators, and thought leaders in the fintech ecosystem.

Skills

Organic social media strategy

Finance/fintech audience knowledge

Content creation

Storytelling

Digital engagement

Team leadership

Agency management

Communication

Writing

Content strategy

Job description

As a dynamic and strategic Social Media Manager (Organic) at our company, you will be responsible for leading end-to-end organic social media and podcast initiatives across platforms, focusing on organic growth, brand storytelling, and community engagement. Your agency background and deep understanding of finance/fintech audiences will be vital in creating impactful digital content that builds trust, engagement, and brand awareness.

Key Responsibilities:

• Develop and execute organic social media strategy aligned with brand and business objectives.
• Strengthen brand voice through storytelling, thought leadership, and engagement across platforms.
• Lead content planning, creation, and publishing, including reels, videos, carousels, and posts.
• Manage end-to-end execution of organic campaigns and track performance.
• Own management of the brand podcast, including planning, guest coordination, and amplification.
• Lead and mentor in-house social media team for consistent, creative, and timely delivery.
• Coordinate with creative agencies to ensure brand alignment and quality output.
• Build and engage online communities through active interaction and conversations.
• Track KPIs using various analytics tools, analyze audience behavior, and optimize content strategy.
• Stay updated on social media trends, identify opportunities for experimentation and growth.
• Manage partnerships with influencers, creators, and thought leaders in the fintech ecosystem.

Qualifications Required:

• 6+ years of experience in organic social media strategy, preferably from a digital/creative agency background.
• Strong understanding of finance, fintech, and investment audiences.
• Proven experience in content creation, storytelling, and digital engagement.
• Experience in leading teams and managing external agencies.
• Excellent communication, writing, and content strategy skills.
• Ability to manage multiple projects in a fast-paced environment.

No additional details about the company were mentioned in the job description.