Social Media Marketer

My Mudra Fincorp Private Limited; Delhi; On-site; INR 400,000 - 600,000; Full time

Job summary

My Mudra Fincorp Private Limited is seeking a talented Social Media Marketer to enhance brand presence and engage audiences. You will develop social media strategies and create compelling content across various platforms.

The ideal candidate will have a Bachelor's degree in Marketing or Communications and 2-3 years of relevant experience. Strong content creation skills and the ability to analyze social media performance are essential.

This position offers the opportunity to make a significant impact in the finance sector.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience as a Social Media Marketer.
• Proficiency in using various social media platforms.

Responsibilities

• Develop and execute social media marketing strategies.
• Create engaging and original content for social media posts.
• Manage social media accounts and monitor engagement.

Skills

Social media management

Content creation

Analytics interpretation

Communication

Creative thinking

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Social media management tools

Job description

Mudra Finserv is committed to providing exceptional financial services, including loan consulting, personal loans, and business solutions. We are focused on delivering reliable, customer‑centric financial solutions and continuously expanding across India.

Job Description

We are looking for a talented and creative Social Media Marketer to join our team. As a Social Media Marketer, you will be responsible for developing and implementing social media strategies to increase brand awareness, engage audiences, and drive traffic to our platforms.

Key Responsibilities

Develop and execute social media marketing strategies to promote our brand, and services across various platforms.

Create engaging and original content for social media posts, including text, image, and video content. Ensure content is in line with industry trends and showcases the company's expertise in the finance field.

Manage and maintain social media accounts (including but not limited to Facebook, Twitter, LinkedIn, Instagram, and Youtube) including scheduling posts, monitoring engagement, and responding to comments or messages.

Conduct market research and stay updated with industry trends to optimize social media strategies.

Collaborate with the marketing team to align social media efforts with overall marketing goals.

Analyze social media performance using analytics tools and report on key metrics and insights.

Stay informed about changes in social media algorithms and implement strategies accordingly.

Measure engagement metrics like likes, comments, and shares to evaluate content resonance.

Monitor reach, indicating unique users exposed to your content.

Measure impressions, accounting for total content views.

Track new follower growth across social media platforms.

Analyze the conversion rate from social media followers to desired actions.

Create content for our Instagram page (may require the person to be in front of the camera).

Qualifications & Skills

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience of 2-3 years working as a Social Media Marketer.

Proficiency in using various social media platforms and social media management tools.

Strong content creation skills, including writing, editing, and designing visual content.

Knowledge of social media analytics and the ability to interpret data to drive improvements.

Creative thinking and the ability to generate innovative ideas for social media campaigns.

Excellent communication and interpersonal skills.