Social Media Strategist

Youthcamping.in; Ahmedabad District; On-site; INR 279,000 - 502,000; Full time

Benefits offered by this job

Competitive salary based on skills and

Job summary

YouthCamping is looking for a Social Media & Content Executive to manage our Instagram and Facebook presence from Ahmedabad, India. The role focuses on content creation, calendar planning, and organic growth for a travel brand.

You will script reels, craft captions, coordinate with a freelance editor and monitor performance to drive engagement and travel enquiries.

Qualifications

• Good understanding of Instagram and Facebook content formats.
• Strong creative thinking and storytelling skills.
• Good written communication skills.
• Ability to write engaging Reel scripts and captions.
• Familiarity with Canva and social media scheduling tools.
• Ability to coordinate with a freelance video editor.
• Organised, self-driven and capable of managing work independently.
• A portfolio of previous social media work is preferred.

Responsibilities

• Create and maintain a monthly and weekly social media content calendar.
• Research travel content trends, competitors and audience interests.
• Develop creative ideas for Reels, Stories, carousels and posts.
• Coordinate with our freelance video editor to ensure timely delivery.
• Schedule and publish content consistently and manage daily Instagram Stories.
• Write platform-appropriate captions with relevant keywords and hashtags.
• Respond to comments and engage with the audience to grow brand presence.
• Track reach, views and follower growth; prepare a simple weekly report.

Skills

Creative thinking

Storytelling

Written communication

Caption writing

Organised

Independent

Tools

Canva

Trello

Google Drive

Job description

Social Media & Content Executive

Company:

YouthCamping

Location:

Ahmedabad, Gujarat | Work from Office

Employment Type:

Full-time

About YouthCamping

YouthCamping is an adventure travel company offering group trips and travel experiences across destinations such as Spiti Valley, Manali, Kasol, Kashmir and more.

We are looking for a creative, organised and proactive Social Media & Content Executive to manage our Instagram and Facebook presence, create engaging content ideas and grow our brand organically.

Key Responsibilities

1. Content Planning

• Create and maintain a monthly and weekly social media content calendar.
• Research travel content trends, competitors and audience interests.
• Develop creative ideas for Reels, Stories, carousels and posts.
• Maintain a consistent balance of entertaining, educational, inspirational and sales-oriented content.

2. Reel Scripting & Content Creation

• Write strong hooks and engaging Reel scripts with clear storytelling.
• Prepare voiceovers, on-screen text, captions, CTAs and editing instructions.
• Identify suitable footage from our existing travel videos and photographs.
• Coordinate with our freelance video editor to ensure timely delivery.
• Suggest new ways to use existing footage to create multiple pieces of content.

3. Instagram & Facebook Management

• Schedule and publish content consistently.
• Manage daily Instagram Stories and maintain an active social media presence.
• Write platform-appropriate captions and use relevant keywords and hashtags.
• Respond to relevant comments and identify opportunities to engage with our audience.
• Keep the profiles organised, updated and aligned with our brand identity.

4. Community & Brand Building

• Develop content ideas that encourage shares, saves, comments and traveller mentions.
• Coordinate with our team to collect genuine traveller photos, videos, testimonials and reviews.
• Create content from real traveller experiences.
• Develop ideas for collaborations, user-generated content and community engagement.

5. Performance Analysis

• Track reach, views, watch time, shares, saves, profile visits and follower growth.
• Identify successful content formats and recommend improvements.
• Prepare a simple weekly performance report.
• Focus on organic growth, brand awareness, audience trust and travel enquiries.

Requirements

• Good understanding of Instagram and Facebook content formats.
• Strong creative thinking and storytelling skills.
• Good written communication skills.
• Ability to write engaging Reel scripts and captions.
• Familiarity with Canva and social media scheduling tools.
• Ability to coordinate with a freelance video editor.
• Organised, self-driven and capable of managing work independently.
• A portfolio of previous social media work is preferred.

What This Role Is Not

• This is not just a posting or account-handling job.
• You must actively generate ideas, write scripts, plan content and manage execution.
• Paid advertising and video editing are not the primary responsibilities of this position.

Success in This Role

The right candidate will help YouthCamping maintain consistent, high-quality social media content, grow its organic audience, strengthen traveller trust and generate more relevant enquiries.

Preferred candidate profile

• Experience: 13 years in social media management, content creation or digital content marketing. Strong freshers with a relevant portfolio can also apply.
• Core skills: Creative thinking, Reel scripting, storytelling, caption writing and content planning.
• Platform knowledge: Good understanding of Instagram Reels, Stories, carousels and Facebook content.
• Execution: Ability to independently manage a content calendar and coordinate with a freelance video editor.
• Analytical skills: Ability to track content performance and suggest improvements based on data.
• Tools: Familiarity with Trello, Google Drive and Canva.
• Preferred background: Experience working with travel, lifestyle, adventure or consumer brands.
• Personal qualities: Proactive, organised, self-driven, detail-oriented and comfortable working independently.
• Portfolio: Must be able to demonstrate previous content work, Reel scripts or social media accounts managed.
• Key expectation: Someone who can take ownership of YouthCamping's social media from idea generation to publishing, with minimal daily supervision.

Perks and benefits

• Competitive salary based on skills and experience.